Hotels have to be able to stand on their own, especially if they are relatively small and have little brand recognition. The Internet is a level playing field, but it is also very crowded and noisy., If hoteliers don’t have a multi-channel digital marketing strategy, they will have a great difficulty being noticed, and will consequently be dependent on Online Travel Agents like booking.com.
Judging by the outcry over Tweetchat having to close, due to Twitter’s new API restructuring, and the interest shown in replacement platforms, it’s fair to say that Twitter chats continue to be popular for both Twitter users and brands alike.
The ease in which topics and conversations can be filtered using the hashtag on Twitter enforces the idea that, when done right, Twitter chats and their attached hashtags are a great way to solicit feedback, user experience, crowdsourcing and more.
To make that ease even more effective, here are three cool hashtag trackers that don’t need a second mortgage to use.
Interesting social business case study: The BBC's Jill Martin visits US clothing company Lolly Wolly Doodle, which is helping to lead the way in selling directly through Facebook.As a family-run company with just 160 employees and a funny name, US children's clothing manufacturer Lolly Wolly Doodle (LWD) does not immediately seem like a trendsetter.Yet the North Carolina firm and its owner Brandi Temple are at the forefront of how small retailers are increasingly selling their wares directly through Facebook.Billionaire investor Steve Case, the co-founder of US internet group AOL, is so impressed with LWD and its "Facebook commerce" business model that earlier this year his Revolution Growth fund invested $20m (£13m) in the company.He says that LWD has the potential to be a billion-dollar business.Mr Case adds: "Ms Temple really had pioneered the whole area of social shopping. It's really bringing consumers almost into the design process."For most people focused on e-commerce, social is an afterthought. For her, it's the main event. I think that's unique."...
Chaa Creek's Eco Kids Summer Camp is over, and they have tons of great pictures on their page. Looks like the Eco Kids had the time of their lives, and learned a lot about nature, culture, and the world at the same time.
"Twenty four young Belizeans embarked Saturday on a unique educational learning adventure as this year’s Chaa Creek Children’s Summer Camp Scholarship Program, better known as the Eco Kids Environmental Summer Camp, kicked off on Saturday July 20th 2013. According to Chaa Creek founder and general manager Lucy Fleming, the innovative annual event gives Belizean youth an opportunity to learn about their natural world through a mix of adventure, social interaction, fun and hands-on education aimed at instilling a sense of wonder and responsibility for the environment."
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