Cross Functional Game Changer
The SEC ruling in late October 2013 makes crowdfunding stocks highly likely. In the rush to create new sources of funding for startup entrepreneurs the impact of crowdfunding on Small to Medium Sized Businesses and Fortune 1000 is being overlooked.
The Internet creates common demands. Small businesses, big brands and startup entrepreneurs need the cash, social marketing content, media buzz and customer segmentation crowdfunding creates. Imagine an IBM "Ideas" crowdfunding board or a "share your HiFi ideas" site for my friends who own Moon-Audio.com?
Crowdfunding is about to become a valuable Internet marketing channel similar to email marketing (low cost, high return). Enterprise crowdfunding will change every functional department from Human Resources to marketing, sales and customer service.
Enterprise Crowdfunding on Scoop.it will share creative examples of a building wave - how crowdfunding and the wisdom of online crowds transform enterprise.