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Business Models for Journalism: Where The Real Opportunities Are

Business Models for Journalism: Where The Real Opportunities Are | Wepyirang | Scoop.it

Via Robin Good
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Robin Good's curator insight, February 9, 2014 5:46 AM



Vincenzo Marino does an excellent reporting job on the International Journalism Festival news site, by summarising and distilling the good stuff emerging from an interesting and sustained debate on Twitter (Business Models for Journalism - Storify) on the state of online journalism and its potential future business models, initially kicked off by entrepreneur and Netscape co-founder Marc Andreessen.


Among the highlights, what Andreessen calls “the most obvious eight business models” for now and the future:


1. Quality journalism for high-quality ads

2. 
Succeeding in making readers subscribe and pay for value products


3. Premium content worth buying


4. Relying on live conferences and events


5. Investing across multiple channels


6. Crowdfunding ("Gigantic opportunity especially for investigative journalism")


7. Offering the option to pay in Bitcoin for micropayments


8. Keeping an eye on philanthropy (like ProPublica and Pierre Omidyar's First Look Media)


One stratospherically important point to take home from this valuable roundup is the following: 


"The role played by quality, however, is crucial especially when analyzed in the light of the tendency of the market to expand, creating less accurate content.


The challenge is to make a product (or brand) a point of reference, a lighthouse in the night of uncontrolled content and viral hoaxes."



Informative. Resourceful. Insightful. 8/10


Original article: http://www.journalismfestival.com/news/state-of-the-media-and-possible-business-models/ by Vincenzo Marino 


Reading time: 12 mins.





Rescooped by Jimun Gimm from Public Relations & Social Marketing Insight
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5 ways journalists are using Pinterest | Poynter.

5 ways journalists are using Pinterest | Poynter. | Wepyirang | Scoop.it

As the audience for Pinterest grows, so has journalists’ interest in it. News organizations are using the social networking site in creative ways and finding that it’s a place where both hard news stories and features can thrive....

 

[Great reminders and tips for PR, marketing too ~ Jeff]


Via Jeff Domansky
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