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Here is the new winning viddeo ad-set from IAB Digital Video Rising Stars.
It includes five new types of video ads that introduce new approaches to the way additional (commercial - but it doesn't have to be strictly so) information to any video clip.
Check out also the innovative ad solutions for display ads and mobile from IAB here:
-> mobile ads
Check them all out here: http://www.iab.net/guidelines/508676/digitalvideo/digitalvideorisingstars#2
P.S.: I am frankly not too excited about ads in general, but when this new communication approaches can also be utilized to extend the effectiveness of a video guide, tutorial or even of a documentary or interview, I can't but look forward to the time that such ad-only solution are extended to other communication areas.