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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Wepyirang | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 8:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Pantone Fashion Color Report Fall 2013

Pantone Fashion Color Report Fall 2013 | Wepyirang | Scoop.it
Pantone has released its Fall 2013 color report, featuring a comprehensive overview of designers' use of color in their upcoming collections.

Via Mark Strozier
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Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
Archana Dalvi's comment, August 26, 2013 7:29 AM
acai is tempting
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2013 Color Trends on the Web

2013 Color Trends on the Web | Wepyirang | Scoop.it
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Stacy Coburn's curator insight, May 13, 2013 3:13 PM

greyscale with bright accents, muted pastels, neons and brights and color blocking