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Web life/Real-time Social Web
Curated by Jimun Gimm
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Rescooped by Jimun Gimm from Just Story It! Biz Storytelling
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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Wepyirang | Scoop.it

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.


Via Karen Dietz
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Alison D. Gilbert's curator insight, May 2, 2013 4:21 PM

What is supply chain storytelling?

Indranil Bhattacharjee's curator insight, May 17, 2013 6:42 AM

Brand Life story

FPOV's curator insight, June 6, 2013 11:08 AM

Keeping customers engaged online while gleaning critical knowledge along the way ...

Rescooped by Jimun Gimm from Just Story It! Biz Storytelling
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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Wepyirang | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.