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Google Penguin 2.0: The Updated Reference Guide

Google Penguin 2.0: The Updated Reference Guide | Wepyirang | Scoop.it
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.

Via Robin Good
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Robin Good's curator insight, July 11, 2013 5:09 AM

If you are new to the Google Penguin algorithm and want to get the full story on it as well as specific, practical advice on how to counter it, Jayson DeMers on SearchEngineWatch has a good review that includes everything you need to know.


In essence, the Google Penguin algo focuses on is unnatural, manipulative inbound link profiles.


What makes a bad link profile? Google believes that these are the link factors that can get you in a bad situation:

  • Links coming from poor quality sites
  • Links on sites that aren't topically relevant to your niche or business
  • Paid links
  • Keyword rich links
  • Links where the anchor text is overly optimized (i.e., exact-match anchor text)


The article covers the Google Penguin history, its focus, and a roadmap of steps to take to avoid being caught by it.



Useful. Good summary. 7/10


Full guide: http://searchenginewatch.com/article/2279845/Googles-Penguin-2.0-Algorithm-The-Definitive-Guide



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How To Add A Real External Link To Your Website from Within Any YouTube Video

YouTube Annotations NOW offer External Linking: http://www.jameswedmore.com/youtube-annotations YouTube has recently offered a small feature that can offer B...

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Ken Morrison's curator insight, February 15, 2013 4:39 AM

Here is a valuable 8-minute video about how to connect YouTube videos with a link to your website.

Dreamtek's curator insight, February 25, 2013 11:41 AM

This is very useful, I will be trying this with our YouTube channel videos

Benilda Pacheco Beretta's curator insight, February 26, 2013 8:17 AM

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