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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Wepyirang | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates

Via Robin Good
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Robin Good's curator insight, August 25, 2013 12:20 AM



A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.


From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.


Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 


In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.



Resourceful. Good examples and resources. 8/10


Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ 



*Check what other "social media hubs" technologies exist out there, by checking this section of the Content Curation Tools Supermap.





Prof. Hankell's curator insight, August 26, 2013 1:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 23, 2013 10:57 PM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Wepyirang | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Martin (Marty) Smith's comment, April 19, 2013 11:08 AM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 12:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 12:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Wepyirang | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.


So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
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Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
Ellen Diane's comment, May 29, 2013 5:48 AM
I don't know Ken- Colour is very powerful- you should research it;)
sistema italia srl's curator insight, May 29, 2013 7:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)