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Links, likes and notes on networked culture. See others at: www.nach.com and www.wemedia.com
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Rescooped by Andrew Nachison from visualizing social media
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | wemix | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
Andrew Nachison's insight:

Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.

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Nedko Aldev's curator insight, March 12, 2015 6:45 AM

 

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Scott Wachtel's curator insight, March 13, 2015 3:50 PM
Interesting Data for brand amanagment
Karen Stephenson's curator insight, April 18, 2015 6:20 AM

Why do people un follow your social media pages?

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Guest post: How to utilize your social media content in email marketing

Guest post: How to utilize your social media content in email marketing | wemix | Scoop.it
A good marketing campaign uses social media and email marketing to promote a brand or idea. A great marketing campaign uses both of these elements in tandem, creating an overarching campaign that reaches views in a multitude of ways.
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Abbott dismisses social media as 'electronic graffiti', again - The Age

Abbott dismisses social media as 'electronic graffiti', again - The Age | wemix | Scoop.it
While the Prime Minister dismissed social media criticism as "electronic graffiti", his government has been spending millions of dollars on social media strategies.
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5 Browser Extensions to Improve Your Social Media Marketing

5 Browser Extensions to Improve Your Social Media Marketing | wemix | Scoop.it
Find out how installing browser extensions for Instagram, Giphy, Bitly, Buffer and Riffle can help you manage your social media more efficiently.
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Rescooped by Andrew Nachison from Social Media, SEO, Mobile, Digital Marketing
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | wemix | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

Via Kamal Bennani
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Winthrop Morgan's curator insight, October 14, 2015 8:53 AM

Any social marketers using Google +?  

Rescooped by Andrew Nachison from Journalism in Transition
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Data journalism at the Guardian: what is it and how do we do it?

Data journalism at the Guardian: what is it and how do we do it? | wemix | Scoop.it
Simon Rogers: Our 10 point guide to data journalism and how it's changing (RT @stuartberry1: Infographics & Data Journalism.

Via Lisa Lynch
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A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing.

A Spectacular List of 240+ Tips, Tricks and Resources for Content Marketing. | wemix | Scoop.it

Do you want to know more about content marketing?

 

As we know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you.


Via Ivo Nový, malek
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malek's curator insight, June 17, 2014 5:44 PM

The kind of list to bookmark and visit frequently.

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22 Brutally Honest Landing Page Critiques

22 Brutally Honest Landing Page Critiques | wemix | Scoop.it
Some performers fear Simon Cowell when they walk out on stage.
Then there are those special few who actually embrace the fear.
They *want* to stand on that stage.

Via Will Corry
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YvonneFinn's curator insight, June 30, 2014 9:02 AM

Landing pages are the 8 seconds it take to make that great first impression ...

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9 Simple Landing Page Tweaks to Increase Your Conversion Rate

9 Simple Landing Page Tweaks to Increase Your Conversion Rate | wemix | Scoop.it
Want more leads? Here a few quick landing page fixes to increase your conversion rate.

Via Francoise Cahors
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By hiring a climate disinformer, Nate Silver undermines his entire premise of data-driven journalism

By hiring a climate disinformer, Nate Silver undermines his entire premise of data-driven journalism | wemix | Scoop.it
The new FiveThirtyEight

Nate Silver claims that his new blog is a data journalism organization . Silver is a numbers guy, and because his analyses of ...
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The Blog Learning Curve: How To Improve Your Results - Heidi ...

The Blog Learning Curve: How To Improve Your Results - Heidi ... | wemix | Scoop.it
Leverage your blog learning curve to improve your results. Here are 10 smarter blogging tips to maximize the impact of your blogging experience over time.
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Vlogging 101: YouTube's Biggest Stars Show You How It's Done

Vlogging 101: YouTube's Biggest Stars Show You How It's Done | wemix | Scoop.it
Bethany Mota, Michelle Phan, and Jenn Im spill all their best tips.
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Rescooped by Andrew Nachison from Public Relations & Social Media Insight
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | wemix | Scoop.it
Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

Via Jeff Domansky
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Nedko Aldev's curator insight, February 3, 2015 3:07 AM

add your insight...

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Sallie Burnett's curator insight, February 3, 2015 9:27 AM

These stats give helpful insights into the type of content is popular on social media. As with any research, it gives you a benchmark to compare what your readers like and share.

 

Mike Allen's curator insight, February 4, 2015 11:13 AM

Some great research into what works... now why?

Rescooped by Andrew Nachison from How to find and tell your story
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The Solutions Journalism Toolkit, at your service | Solutions Journalism Network

The Solutions Journalism Toolkit, at your service | Solutions Journalism Network | wemix | Scoop.it

"We’d like to introduce you to the newest member of our team. No, scratch that, we’d like to introduce you to the newest member of your team… The Solutions Journalism Toolkit!

 

Or at least that’s what we hope. We’ve spent months working on this comprehensive toolkit on everything solutions journalism in hopes that it can be your trusty guide as you practice this thrilling, and sometimes challenging, craft. You’ll find a wide range of information, including what kinds of data you might dig into, how to write about failure in an instructive way, how to paint a picture of compelling, complex characters, and much more."

 

Read the full article to download the free 48-page toolkit which is meant to be a practical guide for journalists and editors who are interested in incorporating solutions journalism into their work, and covers:

the basics of solutions journalism: what is it? What is it not? What impact can it have?how to find, vet, conduct interviews for, pitch, craft, and promote solutions journalism stories.four different solutions story structures and show you what they did right (positive deviant, big new idea, experiment in progress, location transformation).answers some of the most common questions about solutions journalism.tips from esteemed journalists on how to best practice solutions journalism.

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 2015 1:12 AM

This is definitely worthy of checking out.  It's nicely laid out, provides lots of examples, and walks you through the entire process.  There's lots of other tools and examples, as well as a blog, on the Solutions Journalism Network site, so dig around a bit while you're there.


Thanks to Marketing the Social Good for pointing out this toolkit. Matthew nicely summed up how this applies to marketing for social and public sector organizations:

  • Like all good journalists, they work with characters and story, a useful skill for marketers trying to win clients, funding, votes and volunteers.
  • They work with data and evidence, which gives credibility to their stories and yours.
  • They’re exploring “how communities may more effectively tackle serious problems,” just like many social and public sector organizations (and this blog).
  • Solutions journalism provides a solid approach to writing stories about your organization that media outlets will want to publish.
Nedko Aldev's curator insight, March 7, 2015 3:37 AM

 

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The best vlog reinventions of classic books - The Guardian (blog)

The best vlog reinventions of classic books - The Guardian (blog) | wemix | Scoop.it
People may sniff, but the best of these Generation Y re-tellings bring the writing of the past back to vivid life, says Kaite Welsh
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6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | wemix | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time
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3 Key Components to Building Social Media Campaigns That Drive Results

3 Key Components to Building Social Media Campaigns That Drive Results | wemix | Scoop.it
Good social media is hard to do, it's not only time intensive, but resource intensive. In order to maximize the return on investment in a social media campaign, there are three key components you cannot overlook.
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How to Become a Leader in Your Industry Using Social Media

How to Become a Leader in Your Industry Using Social Media | wemix | Scoop.it
Do you want to grow your authority? This article shows you how to effectively use social media to prove your place as an expert in your field.
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Trust: The Often Overlooked Benefit of Social Media

Trust leads to customer loyalty. It's how we get customers to stay with us over time, renewing contracts and not abandoning us.
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Rescooped by Andrew Nachison from Digital Brand Marketing
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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | wemix | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES, Guillaume Decugis, Mat Loup, massimo facchinetti, Os Ishmael
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Mónica Silakowicz's curator insight, June 24, 2014 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 2014 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 2014 6:03 AM

Founder of scoopIT

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8 Things That Social Media Marketers Need To Know From KPCB’s 2014 Internet Trends Report | Simply Measured

8 Things That Social Media Marketers Need To Know From KPCB’s 2014 Internet Trends Report | Simply Measured | wemix | Scoop.it

When our VP of Marketing, Michael Walton, sent around the link to Mary Meeker’s KPCB Internet Trends Report, I was blown away by the sheer amount of industry knowledge and context it provided – but I also recognized that it was 164 slides long and...


Via Olivier Delannoy
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Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them? - HubSpot

Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them? - HubSpot | wemix | Scoop.it

28% of marketers cite developing a content strategy as a problem. 31% need to improve quality. A full 78% need to get better at content ROI reporting. These aren't things you can just go out and buy. These are things you need a person -- and a person who knows how to use modern marketing tools and software -- to help figure out to create a more sophisticated content marketing program. (Incidentally, a lack of in-house expertise is cited as an obstacle to reaching goals by 26% of marketers, while a lack of integration is listed as an obstacle by 27%.) With the right people using the right tools, you'll be better equipped to secure more content marketing budget again next quarter.

 

If you're still having trouble deciding how to allocate your content marketing budget, consider mirroring how your peers have been spending it. Most marketers new to content marketing invest in a writer as their first hire, but investing expenditure in visual content -- videos, infographics, data visualizations, offer layouts -- is where 82% are spending a lot of their time.

 

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Via marketingIO
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marketingIO's curator insight, June 17, 2014 9:39 PM

Where you spend your content marketing budget is a function of how you're spending your marketing automation budget. Content is the fuel to marketing automation, so whatever the engine needs comes from the Content Crew.

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Which Social Media Platforms Drive the Most Traffic [Infographic] | iBuildBiz.com «

Study by Shopify that looks at 37 million visits from social media that converted $529K ecommerce orders. Who is the winner?
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6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy - Jeffbullas's Blog

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy - Jeffbullas's Blog | wemix | Scoop.it
Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
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