Innovation in Health
Follow
Find tag "marketing"
1.2K views | +0 today
Innovation in Health
What's new in the world of health and wellness
Curated by Rowan Norrie
Your new post is loading...
Your new post is loading...
Rescooped by Rowan Norrie from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | Innovation in Health | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler, Lionel Reichardt / le Pharmageek
more...
Nedko Aldev's curator insight, May 22, 2013 3:08 AM

add your insight...

 
gillkelley's curator insight, May 22, 2013 4:05 AM

6 useful tips for digital marketing - it's always interesting to read different people's views!

Charity WIlls's curator insight, May 25, 2013 3:43 AM

Marketing Strategy for the Digital Age

Rescooped by Rowan Norrie from Digital marketing pharma
Scoop.it!

Is Pinterest Pharma’s Channel on the Visual Web?

Is Pinterest Pharma’s Channel on the Visual Web? | Innovation in Health | Scoop.it
Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s?

Via Olivier Delannoy
Rowan Norrie's insight:

Intersting article of the rise of the visual web and whether Pinterest might have a role for pharma and other life science companies.

more...
eMedToday's curator insight, June 26, 2013 10:45 PM

Clearly Pharma need to recognize that visual and video is where the action is.

 

"According to M Booth and Simply Measure, a social media analytics firm, we know that:

Videos on Facebook are shared 12 times more than links & text posts combined.Photos are liked 2 times more than text updates.100 million YouTube users are taking a social action, sharing, rating or commenting, on videos every week.Over 700 YouTube videos are shared on Twitter each minute.Pinterest users follow more brands than users on Facebook or Twitter"