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Put on a Bach concerto and close your eyes. Now picture a color. What color do you see? If it’s a fast Bach concerto in a major key, it’s likely you’ll picture a color that’s more saturated and brighter — like a red or a yellow.
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The findings may be useful for advertising and creative non-drug-based therapies. They also may help researchers better understand people who have a condition called synesthesia, said Palmer.