WELLNESS 1
0 view | +0 today
Follow
 
Rescooped by Darlene Karpaski from Public Relations & Social Media Insight
onto WELLNESS 1
Scoop.it!

What is Quality Content and How to Help Your Clients Create It

What is Quality Content and How to Help Your Clients Create It | WELLNESS 1 | Scoop.it

We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge when working with clients who haven’t yet jumped on the content marketing bandwagon. Here are three major problems that must be overcome before your clients can create content that not only captures attention, but also holds that attention and uses this engagement to convert customers....


Via Jeff Domansky
Darlene Karpaski's insight:

The key to quality content begins with identifying and choosing a target audience and giving them what their urgently seeking. Unless this is the foundation, relevance and profitability are on the chopping block. 

more...
Regina Cabello's curator insight, April 12, 2013 4:49 PM

No solamente la estrategia en marketing digital es suficiente para lanzarse en estos medios o canales , es  importante que el contenido sea de calidad y en un idioma sin juerga organizacional, así como tener contenido que ayude al consumidor , menos es más.

 

Your new post is loading...
Your new post is loading...
Rescooped by Darlene Karpaski from It's Your Business
Scoop.it!

Survey Explores Successful Traits of Small Business Owners

Survey Explores Successful Traits of Small Business Owners | WELLNESS 1 | Scoop.it
While there are millions of small business owners across the United States, most of them can generally fit into one of "four distinct types," according to a new survey by sales and marketing software maker Infusionsoft. The company's 2014 Small Business...

Via The Fish Firm
Darlene Karpaski's insight:

The coaching entrepreneurs I work with align heavily with the "Freedom Seeker" Traits and the "Passionate Creators." They've supported their families, community projects, spouses, adult parents all while building their businesses. They're passionate about changing the world but seek the freedom to schedule and work in a way that supports their own wellness. Conscious entrepreneurs are learning that putting themselves first isn't selfish. It's foundational to living out their mission. 

more...
No comment yet.
Scooped by Darlene Karpaski
Scoop.it!

Don’t Assume Anything - Improve Your Communication With Your Clients

Don’t Assume Anything - Improve Your Communication With Your Clients | WELLNESS 1 | Scoop.it
Darlene Karpaski's insight:

Clients are the heart of our businesses and it's vital for wellness professionals to slow down and silence the compulsion to talk constantly about what they "do" in their business. It's much more important to listen to what the client is struggling with and craft your work around that need. That's when selling becomes irrelevant and serving becomes the core of you and your business. 

more...
No comment yet.
Scooped by Darlene Karpaski
Scoop.it!

How I Got 12 New Clients by Creating a Coaching Program – and Why It Was a Turning Point for My Practice!

How I Got 12 New Clients by Creating a Coaching Program – and Why It Was a Turning Point for My Practice! | WELLNESS 1 | Scoop.it
Originally Posted on The Launchpad - The Coaching Tools Company Blog as How I Got 12 New Clients by Creating a Coaching Program – and Why It Was a Turning Point for My Practice!
Darlene Karpaski's insight:

Traditional marketing practices of handing out business cards, brochures and giving talks is a hard road for aspiring wellness professionals who want to have a steady income and a rewarding lifestyle NOW. Creating and implementing health and wellness programs and coaching others to do the same not only really inspired me, but also changed the course of my income and career! I know it will for you too! This is a great way to harness your wisdom, skills and knowledge to help clients solve a big challenge and create a recurring income stream too! 

more...
No comment yet.
Rescooped by Darlene Karpaski from Public Relations & Social Media Insight
Scoop.it!

What is Quality Content and How to Help Your Clients Create It

What is Quality Content and How to Help Your Clients Create It | WELLNESS 1 | Scoop.it

We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge when working with clients who haven’t yet jumped on the content marketing bandwagon. Here are three major problems that must be overcome before your clients can create content that not only captures attention, but also holds that attention and uses this engagement to convert customers....


Via Jeff Domansky
Darlene Karpaski's insight:

The key to quality content begins with identifying and choosing a target audience and giving them what their urgently seeking. Unless this is the foundation, relevance and profitability are on the chopping block. 

more...
Regina Cabello's curator insight, April 12, 2013 4:49 PM

No solamente la estrategia en marketing digital es suficiente para lanzarse en estos medios o canales , es  importante que el contenido sea de calidad y en un idioma sin juerga organizacional, así como tener contenido que ayude al consumidor , menos es más.