As you all know, your audience is VERY important when promoting your company’s product.
Men and women may be different in their day to day lives, but they are also very different online. If you are interested in reaching a female audience, learn what they trust and how they use different social sites.
For instance, women trust blogs and Pinterest more than other social sites. Blog recommendations generally lead to purchasing products; however, blogs are not a place where women are seeking fun, personal interactions.
Trust trumps all when it comes to captivating a female audience- garner traffic by publishing reliable information on blogs and other popular sites.
Via Brian Yanish - MarketingHits.com