Welch Allyn Marketing Mash
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Welch Allyn Marketing Mash
Welch Allyn Marketing Mash
The latest ideas, trends, and insights in healthcare marketing.
Curated by Brent Murphy
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Cash-only doctors abandon the insurance system

Cash-only doctors abandon the insurance system | Welch Allyn Marketing Mash | Scoop.it
Doctors get fed up with insurance red tape and switch to cash only. But is it good for consumers?
Matt Chadderdon's insight:

Do you think this would help or hinder our business -- or perhaps no impact at all? 

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Brent Murphy's comment, June 11, 2013 9:04 AM
I think it may hinder the sale of devices that perform reimbursable diagnostic tests.
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Pharmas dial back reprints spend, floor it on digital to reach HCPs

Pharmas dial back reprints spend, floor it on digital to reach HCPs | Welch Allyn Marketing Mash | Scoop.it
Pharmas are spending far less on reprints and far more on digital promotion to physicians and other healthcare professionals, according to a healthcare media buying specialist.
Brent Murphy's insight:

Pharma companies are using more and more digital media as a way to reach physicians, which is consistent with our directive to leverage more digital media and sponsorships as a way to reach this core audience.

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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning | Welch Allyn Marketing Mash | Scoop.it
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google...
Brent Murphy's insight:

Advertising may be in store for a sea change of technology, but great ideas that capture attention and incite engagement will always be at the center of great creative campaigns.

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Tap Into Customer Testimonials

Tap Into Customer Testimonials | Welch Allyn Marketing Mash | Scoop.it
As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool.
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Welch Allyn Brings Sustainability and Recycling to Blood Pressure Cuffs | ProMed Network Blog

Welch Allyn Brings Sustainability and Recycling to Blood Pressure Cuffs | ProMed Network Blog | Welch Allyn Marketing Mash | Scoop.it
Sean Karla from Welch Allyn got together with host Jamie Davis from the Nursing Show while at NTI 2013, the American Association of Critical Care Nurses
Brent Murphy's insight:

Public relations efforts around the EcoCuff launch have generated a ton of media coverage to help build awareness among our key audiences.

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Dont throw the creative baby out with the metrics bathwater

Dont throw the creative baby out with the metrics bathwater | Welch Allyn Marketing Mash | Scoop.it
Learning to trust your instincts when you come upon a good idea may allow you to establish industry metrics instead of waiting to be guided by them.
Brent Murphy's insight:

This is great advice about balancing the need to be creative with the need to measure. 

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Welch Allyn Marketing Mash | Scoop.it
Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains...
Brent Murphy's insight:

The psychology of color is fascinating. According to this, Welch Allyn green and blue symbolize trust, strength, growth, and health...so it would seem that we're on the right track.

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Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads | B2B Lead Gen
| BtoB Magazine

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads | B2B Lead Gen<br/> | BtoB Magazine | Welch Allyn Marketing Mash | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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Marketing Metrics Overload: What Really Matters

Marketing Metrics Overload: What Really Matters | Welch Allyn Marketing Mash | Scoop.it
To avoid getting caught in the madness of the marketing data sphere, find out which marketing metrics deserve attention and which are safe to let go.
Brent Murphy's insight:

It's easy to get bogged down in a glut of inconsistent information when measuring the effectiveness of your marketing programs. This is a great infographic outlining what marketing metrics really matter.

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What’s Your Brand Worth?

What’s Your Brand Worth? | Welch Allyn Marketing Mash | Scoop.it
CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand has often
Brent Murphy's insight:

What do you think the Welch Allyn brand is worth?

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Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com | Welch Allyn Marketing Mash | Scoop.it
Despite the hype around social media marketing, a relatively antique tech appears to be far more important for selling stuff online.
Brent Murphy's insight:

In spite of the hype of social media, the basics -- email, searchmarketing, direct mail, etc....are still delivering the best results.

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Infographic: Key Digital Marketing Trends for 2013

Brent Murphy's insight:

This is a fantastic infographic on industry marketing trends. Developing content, optimizing leads, and focusing on customer experience are all near the top of the lists in this story. Sound familiar?

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Physical by smartphone becoming real possibility

Physical by smartphone becoming real possibility | Welch Allyn Marketing Mash | Scoop.it

Featuring the iExaminer and other mobile health technologies. 

Brent Murphy's insight:

Jamie Arnold's work with Medgadget.com blogger Shiv Gagliani put the iExaminer at the forefront of this story about physicians using a smartphone to do a complete physical exam. This article was featured across the web in early May based on a program they did at TEDMED. 

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Beginners Guide to Content Marketing | Visual.ly

Beginners Guide to Content Marketing | Visual.ly | Welch Allyn Marketing Mash | Scoop.it
According to a new infographic from Demand Metric, 60% of people have been inspired to seek out a product after reading about it.
Brent Murphy's insight:

The infographic gives a nice visual overview of what content marketing is and how it can be used. Developing more proof points will help us generate the content we need to effectively tell the Welch Allyn story. What else could we develop?

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Three steps to building great social content | B2B Social
| BtoB Magazine

Three steps to building great social content | B2B Social<br/> | BtoB Magazine | Welch Allyn Marketing Mash | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
Brent Murphy's insight:

Social media campaigns are about more than posting company news to Facebook. Here are some great tips from SAP about how to engage and what types of information to think about providing to our communities.

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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] | Social Media Today | Welch Allyn Marketing Mash | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers.
Brent Murphy's insight:

Content marketing is a hot trend right now. Building more proof points is one way to help us build up our library of information. 

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