Vorpal Marketing

Intro:

"Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan;

**where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora;

**where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar 

**where your feedback on eBay can be used to get a head-start selling on Etsy 

**where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time.

Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.

Welcome to the reputation economy, where your online history becomes more powerful than your credit history.

An aggregated online reputation having a real-world value holds enormous potential for sectors where trust is fractured:

**banking; e-commerce, where value is exponentially increased by knowing who someone really is

**peer-to-peer marketplaces, where a high degree of trust is required between strangers;

**where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting. .

Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way.

There's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.

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It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.

The most basic level is verification The larger opportunity is carrying social matches based on like-minded individuals across marketplaces.

The New Identity Brokers:

Connect.me, Tru.ly, Legit, TrustCloud, Scaffold, Confido, Briiefly, Reputate

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/O0zkLD]

Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

Exerpt:

"Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter".

Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.

Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.

These infographs have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See article and infographics here: [http://bit.ly/O2JXgZ]

"There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust."

Read More At: http://www.seomoz.org/blog/the-anatomy-of-tomorrows-inbound-marketing-strategy-today

"It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway."

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/

What's the best way to post information or share content to optimize your reach, you ask? This post breaks down the numbers for you across social media platforms. I get the impression that if you engaged in social media long enough you'd "feel" the truth of these points, but for those who are far from that point, like me, this is very helpful.

Establishes the difference between social producers and mere data analyst and blind marketers. The idea of social producers leading social media strategists as stories about their products and business is particularly intriguing.