"Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan;
**where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora;
**where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar
**where your feedback on eBay can be used to get a head-start selling on Etsy
**where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time.
Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.
Welcome to the reputation economy, where your online history becomes more powerful than your credit history.
An aggregated online reputation having a real-world value holds enormous potential for sectors where trust is fractured:
**banking; e-commerce, where value is exponentially increased by knowing who someone really is
**peer-to-peer marketplaces, where a high degree of trust is required between strangers;
**where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting. .
Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way.
There's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.
It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.
The most basic level is verification The larger opportunity is carrying social matches based on like-minded individuals across marketplaces.
The New Identity Brokers:
Connect.me, Tru.ly, Legit, TrustCloud, Scaffold, Confido, Briiefly, Reputate
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
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