This article explains how telemarketing in terms of direct marketing is an effective way to engage with consumers. It goes on about how important direct marketing is to bulding brand equity. The problem with telemarketing is that even though you are getting immediate responses from your consumers, the responses given can be inaccurate. Some consumers may even chose not to engage which can waste time and reduce information. I believe relemarkiting IS a good form of direct marketing but still isn't as good as face-to-face marketing in terms of getting accurate and complete results
This is a good article about how companies are establishing better personal/intimate relationships with their customers through social media networks and mobile applications. I believe direct marketing through social media networks such as Facebook, twitter or even YouTube is the way to go! Because sites like these are growing rapidly, I think it is an excellent opportunity for companies to promote their products/services with the aid of social media. Not only are they exposing their products/services to a bigger population, but they are also giving their customers the privilege of sharing their insights on what they think about a certain product/service. To me personally, as a consumer, this is a very valuable aspect in purchasing goods and services.
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.
This was an interesting article about what companies are doing to engage with their consumers. I found this article interesting because it was funny but intelligent at the same time. I believe consumer engagement is a key aspect to a company’s success in terms of keeping their customers satisfied. The more engaged they are with their customers, the more valuable the customers will which will also enhance consumer loyalty as well as create new customers. By adding humour brands are making themselves more approachable by customers. I see this as a great strategy for brands to communicate with consumers, however, they do need to be cautious of the fact that customers could find some humour inappropriate and offensive. I completley agreee with the fact that including your target audience in your communication mix will establish a better relationship with your consumers and increase engagment with the messages company's are trying to portray