IMC - Wk 6 to 8
4 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Rohan Berry from communicating with consumers!

Telemarketing Tips – See Unoriginality Going Both Ways

Telemarketing Tips – See Unoriginality Going Both Ways | IMC - Wk 6 to 8 |
Telemarketing and advertising get a lot of flak for being supposedly unoriginal. However, critics can be unoriginal too.

Via ben bernard, Delzin Balsara
Rohan Berry's insight:

This article explains how telemarketing in terms of direct marketing is an effective way to engage with consumers. It goes on about how important direct marketing is to bulding brand equity. The problem with telemarketing is that even though you are getting immediate responses from your consumers, the responses given can be inaccurate. Some consumers may even chose not to engage which can waste time and reduce information. I believe relemarkiting IS a good form of direct marketing but still isn't as good as face-to-face marketing in terms of getting accurate and complete results

Prianka Patel's comment, May 9, 2013 4:42 AM
This is a really good article summarizing direct marketing in the form of telemarketing. i agree how telemarketing can be quite less direct if it is not efficiently communicated. direct marketing is about making direct positive responses it consists quite big intense positive responses by people and generally is expected to be quite rapid and big. telemarketing is it really direct marketing though? as responses can be negative sometimes.
Deveshnee Moodley's comment, May 9, 2013 5:28 AM
This article is really good in relation to direct marketing. Directing marketing is all about generating a response from consumers to build brand equity. However there are positive and negative sides to direct marketing. Direct marketing is important in an IMC program and as a marketer you need to monitor any negative comments you encounter.
Fatana Faghiryar's comment, May 9, 2013 6:10 AM
I really liked this article as it relates to direct marketing which we leant this week. (week 8). telemarketing is indeed a great example of direct marketing. Direct marketing is very important for any business, as it involves face-to face.
Rescooped by Rohan Berry from IMC The Power of Ideas: Integration Across all Media!

Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | IMC - Wk 6 to 8 |
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.

Via PHAM THU NGA, Ilona Hussain
Rohan Berry's insight:

This is a good article about how companies are establishing better personal/intimate relationships with their customers through social media networks and mobile applications. I believe direct marketing through social media networks such as Facebook, twitter or even YouTube is the way to go! Because sites like these are growing rapidly, I think it is an excellent opportunity for companies to promote their products/services with the aid of social media. Not only are they exposing their products/services to a bigger population, but they are also giving their customers the privilege of sharing their insights on what they think about a certain product/service. To me personally, as a consumer, this is a very valuable aspect in purchasing goods and services. 

Norman Vaz's curator insight, September 26, 2013 7:49 PM

This article was very interesting as it talked about the increased importance of direct marketing and how it engages the consumer.The article states 'direct marketing tools can enable marketers to develope and ehance emotional bonds with individual consumers, and customer groups to grow the value of their customer base in real time'. In my opinion this statement could not be further from the truth as building a relationship with a brand and its consumer is key to growing their custpmer base and with that would come increased coustomer loyalty and soo forth.

Anna Kong's comment, September 26, 2013 9:33 PM
goood article jianwang
Ahmed Salman's comment, September 26, 2013 9:39 PM
I agree with your insight shay. i like how this article is relevent to imc concepts
Rescooped by Rohan Berry from IMC: communication mix - brands increasing communication with consumers!

How are brands using audience involvement to increase reach and engagement?

How are brands using audience involvement to increase reach and engagement? | IMC - Wk 6 to 8 |
Audience involvement is the process and act of actively involving your target audience in your communication mix, in order to increase their engagement with your message as well as advocacy to your brand.

Via Alex Butler, Prianka Patel
Rohan Berry's insight:

This was an interesting article about what companies are doing to engage with their consumers. I found this article interesting because it was funny but intelligent at the same time. I believe consumer engagement is a key aspect to a company’s success in terms of keeping their customers satisfied. The more engaged they are with their customers, the more valuable the customers will which will also enhance consumer loyalty as well as create new customers. By adding humour brands are making themselves more approachable by customers. I see this as a great strategy for brands to communicate with consumers, however, they do need to be cautious of the fact that customers could find some humour inappropriate and offensive. I completley agreee with the fact that including your target audience in your communication mix will establish a better relationship with your consumers and increase engagment with the messages  company's are trying to portray

Kristy Leong's comment, September 26, 2013 6:43 AM
@Janessa’s comment, How are brands using audience…” I think that this article was a good read and easy to follow and understand what they were saying about the communication mix process. I agree with Janessa that it could be the future for creative advertising as they are advertising the feedback from their consumers, which shows their loyalty basis. The 3 approaches discussed in the article are all based on consumer engagement online, which I think that it’s great to get a variety of a communication mix.
Reuben Gordon Dalziel's comment, September 26, 2013 4:21 PM
Social media is able to establish and build strong connections and engagements from businesses to audiences if used correctly. This particular demonstrates how marketers can use social media as a platform to extend their and improve their brand image. If used correctly, it can be a big part of the overall communication mix and allow the company to interact with consumers through videos, competitions and other forms of involvement, thus building a relationship with consumers.
Alysse Woodward's comment, September 26, 2013 8:57 PM
This article had me thinking; this approach using audience involvement to increase reach and engagement is a very good example of what supermarkets are doing at the moment, New World with their mini groceries and Countdown with their cutlery. Customers send a certain amount at their supermarket and in return get rewarded with a tangible item. This encourages customers to spend more (New World you have to spend $40 to get one mini grocery). For example I shopped at New World and spent $74 the lady at the counter asked me if I want to spend an extra $6 on something so I could receive a second mini grocery, so I did. Because I was encouraged to spend more money with New World I did because I was getting something in return. This had me engaged as a customer as I want to collect as many as possible. This campaign also attracts other customers that don’t shop at New World to change where they shop and go to New World instead. It also engages children as they want to collect all the mini groceries so they encourage their parents to shop at New World.