weeks 6-8
35 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Shivneel Chauhan
Scoop.it!

Direct Marketing Methods | Star Chronicles

Direct Marketing Methods | Star Chronicles | weeks 6-8 | Scoop.it
Shivneel Chauhan's insight:

This blog is about how small business can use direct marketing when trying to compete with large companies. The article suggest that small business should decide who their target audience is, the demographic group they are trying to achieve and what message are they trying to send. In my opinion the blog isn’t that great. It doesn’t get into enough detail on what small companies should do.

more...
Flying_Ray's comment, May 9, 2013 7:49 PM
Yeah, in order for small businesses to run an effective and efficient direct marketing campaign they really need to identify in narrow detail who their target market is. Due to their lower marketing budgets and smaller (usually localised) customer bases these businesses cannot afford to be mailing consumers outside their target market. The use of a customer database could help to increase the effectiveness and efficiency of their direct marketing campaigns which aim to communicate with current or lost customers.
Albert McVities's comment, May 9, 2013 8:33 PM
a good brief explanation on direct marketing how actual business can go against a big firm. Good tips on small business entrepreneurship.
Scooped by Shivneel Chauhan
Scoop.it!

A new communications mix - Event Industry News

A new communications mix - Event Industry News | weeks 6-8 | Scoop.it
Shivneel Chauhan's insight:

Personal messaging and deeper engagement with core target is now easier for brands with the new communication mix. Brands can now communicating directly with consumers with the help of new technology. An example is Japan’s digital billboard face recognition. These billboards are placed in shopping malls with the objective of targeting the right consumer with a relevant ad based on their sex, age and ethnicity.

more...
Flying_Ray's comment, May 9, 2013 6:34 AM
New facial recognition technology is really interesting and offers many creative options not previously possible for advertisers. By being able to cater more appropriate messages to passing consumers, the campaigns marketers implement can be more engaging.
Albert McVities's comment, May 9, 2013 8:36 PM
i though that facial recognition is being used years ago for instance laptop now have facial recognition as security and cameras have facial recognition to identify people faces. It is a good technology that iphone or samsung should integrate into.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:48 PM
It is also a great marketing tool, as some TV's now will recognize an individuals face, save their home screen (with all their favourite and most frequented sites) and take note of all their preferences. This is an effective way to tailor your message the way consumers want to view it individually.
Scooped by Shivneel Chauhan
Scoop.it!

The Power of Ideas - by Chuck Gallozzi

The Power of Ideas - by Chuck Gallozzi | weeks 6-8 | Scoop.it
Shivneel Chauhan's insight:
This is a great article about “The Power of Ideas”. Chuck Gallozzi suggest that everywhere you go and every act you do provides opportunities for useful ideas. Although a lot of ideas have already been taken, the founder of USA Today, Al Neuharth, says, "Never hesitate to steal a good idea." But don't steal it. Rather, embrace it. Mull it over. Pick it apart and make it your own. That's precisely what every great thinker does. No one originates ideas, but merely refines and reshapes the ideas of others. The article also gives 13 ways how the power of ideas can help you with your everyday life.
more...
Flying_Ray's comment, May 9, 2013 6:43 AM
Ideas are what drive any successful IMC campaign. These ideas come from the continual exposure to relevant information, data, trends etc about the consumer and the environment. These ideas can then be refined into something truly great and effective. However, great ideas do not necessarily stay great. As Bill Bernbach said "Today's smartest advertising is tomorrow's corn". In marketing, all knowledge and great ideas have a use by date.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:45 PM
I agree, using great ideas while they are still relevant is important due to the constant improvement of technology and how that affects our society. It would be a real shame to have an idea that was significantly brilliant and not utilize it in time.