This blog is about how small business can use direct marketing when trying to compete with large companies. The article suggest that small business should decide who their target audience is, the demographic group they are trying to achieve and what message are they trying to send. In my opinion the blog isn’t that great. It doesn’t get into enough detail on what small companies should do.
Personal messaging and deeper engagement with core target is now easier for brands with the new communication mix. Brands can now communicating directly with consumers with the help of new technology. An example is Japan’s digital billboard face recognition. These billboards are placed in shopping malls with the objective of targeting the right consumer with a relevant ad based on their sex, age and ethnicity.
This is a great article about “The Power of Ideas”. Chuck Gallozzi suggest that everywhere you go and every act you do provides opportunities for useful ideas. Although a lot of ideas have already been taken, the founder of USA Today, Al Neuharth, says, "Never hesitate to steal a good idea." But don't steal it. Rather, embrace it. Mull it over. Pick it apart and make it your own. That's precisely what every great thinker does. No one originates ideas, but merely refines and reshapes the ideas of others. The article also gives 13 ways how the power of ideas can help you with your everyday life.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.