Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users.
Love is in the air. 3/5 of Facebook users have liked a brand in the last 6 months according to research by eVoc Insights. But, what’s in it for prospects and customers? Think romance. What's a marketer to do?
How Facebook's push for more ad revenue is causing challenges for advertisers Facebook marketers have been having a pretty torrid time the last few weeks.. Marketing topic(s):Facebook Marketing. Advice by Marie Page.
Four segments that look to community reviews when selecting products Leading customer community platform company GetSatisfaction recently conducted resea. Marketing topic(s):Customer communities. Advice by Chris Soames.
What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.
Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.
Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.
Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.
A reminder of the importance of paid search marketing contrasting the search network with the display network Wordstream have published some useful resear. Marketing topic(s):Paid search display network.
Forget the Mad Men. More than half of consumers believe that “most marketing is a bunch of B.S.” according to recent Adobe research. Less than one in seven considers marketing, advertising or PR to be of value to society.
While there are many differences between search marketing and social media, and each has its strengths, both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them together.
Consumer research shows the importance of getting mobile experiences right The Going Mobile 2012 research by Foolproof undertaken from November 2011 to M. Marketing topic(s):Mobile design. Advice by Rob Thurner.