Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
A great article I found from follow class mates that talks about the combination of communication mix. These tools can range from direct marketing to advertising, through to public relations, personal selling and sales promotion. The articles suggests us basic ways to do things to a high standard. By who your target market is and what channel they use, you will know what channel to emphasis on. Consider how you will control that with budgeting and how it will be measured. The last step is of great importance, by re-tracking all the steps and seeing what componenets was integrated, you can see clearly how you money was spent and if it was a wise step.
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. (5 Tips for Optimizing and Integrating Your Social Media Content http://dlvr.it/DwsGN)
In today's society, the media is a powerful tool at hand for communication, with continuous development, it is important to know how to manage all that information and how to portray it in a way through different methods of media that is not just the main website. This author believes that through the integration of different communication medium such as the newspaper and the television is not necessarily working. So in order to help solve that problem, 5 advices was offered for their mistakes in the integration of the social media marketing. By applying these effective marketing strategies can make a difference/
1. Make it easy to share 2. Don’t assume the name for something should remain its name 3. Keep an eye on trends 4. Don’t expert go viral, but be prepared 5. Optimize and integrate all the digital assets
Ideas on integrating social media into a marketing campaign While a campaign focused on social media can add a new dimension to a campaign, large "big bang. Marketing topic(s):Campaign planning. Advice by Gavin Llewellyn.
Linda Huynh's insight:
Social media is has such a huge impact in this day and age. So many times has it integrated with the marketing campaign of a business, company, firm. This article explains why the social media is used, what the companies are hoping to achieve out of that, their target audience for the campaign, setting up a theme for the campaign, what social media to use and tactics, content planning and what way to measure the outcome. An awesome article that tells you how social media is integrated.
This article provides readers an easy perspective on the way to approach this topic. The article is layout into parts and areas that gives a better understanding for people trying to figure out what this is about. Giving out specific and precise points for people staring to the right direction that are wanting to succeed in a marketing program. Following through the article, the authour emphasises the importanace of advertising that leads to consumers brand awareness and allowing them to be familiar with the company/business. Following that, the author mentions the value of advertising, plus stragetic apporaches that a firm can do to met a promotional target/objective. Promotional objective are emphasised in the article briefly. A critic system called 'DARMAR' model is introduced and explain as well as a four steps in hierarchy. In the end, the author explains throughly about certain specific ways on how we should settle and allocate the promotion budget.
A great article that talks and analyses the success of Direct Marketing in today's business society. Direct marketing will increase by 3.6% from 2013 to 2014 through this method from the research stated. About 6.5 out of 10 people that receive direct mail will make a purchase or engage with the product/business. Really surprising to see that stats as we all live in a technological era where everything is accessible though the web, so to see that stats was indeed a shocker. The relevant to this information is beneficial for businesses in New Zealand and a great change. The images used in this article was helpful with all the information.
This article is helpful for many small businesses that does not have the funds and has to think about what they spend, compare to those big firms that can splash out on money here and there. With points and tips that are powerful that can drive a small business to success. Following three steps from this article can push you towards the right direction. Start with a great idea, a idea of your own that is unique, take to consideration your business and that it is to theme or the atmosphere for it. Next time is to take action and make those ideas come alive but remember to follow the laws, decide where to advertise and the people you advertise to. Lastly, share. Show the world your great ideas, share it to everyone. By following these few steps, little businesses can push their way and be on top like the rest of the world of business.
Who doesn't know about the Red-bull ad? Seriously, and definitely one of the most unforgettable ads that the people has seen in years. With the slogan "Red-bull gives you wins" that has been imprinted in our minds from all their little ads, this amazing jump really did match the ad. It really does say about IMC, from program planning, strategy to creativity. Through their investment of digital media, that definitely paid off. Such a great article of many factors in IMC.
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