Week 7; The power of ideas, integration across all media
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Effective multichannel marketing campaigns

Effective multichannel marketing campaigns | Week 7; The power of ideas, integration across all media | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
Jillian Hor Maelynn's insight:

this article showcases examples of successful multichannel marketing campaigns. it discusses the success of six different companies who have all used multichannel and direct marketing to their advantage. By using these different marketing channels. attention from consumers is gained and campaigns can be directly communicated to the targeted consumers. the article also explains how digital campaigns are able to get direct responses from consumers via social media as well as other forms of interactive digital media which results in companies having successful marketing campaigns. 

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Jacinda Alexander's comment, September 26, 2013 8:21 PM
I enjoyed reading this article about effective multichannel marketing. This article has discussed 6 companies that have used multichannel and have become successful. I agree with Victoria that by using various different marketing channels it will gain consumers attention and therefore the target market will work effectively.
Josh Leuenberger's comment, September 26, 2013 9:43 PM
@Curtis Milner I still think that integrating with consumers on a personal level is an extremely affective way of building a relationship with customers. Where customer response is involved, customer response can dramatically improve aspects of a product or service. A business may have an idea of how to develop and market a product. But may not specifically have a product or service that is attractive to a consumer. But a customer response can help with the improvement of this issue as the response or feedback can help adjust specific aspects of a product. In the end direct marketing can be the most affective way of gaining customers as it is something that the customer is most likely to want and therefore making it a successful idea.
James Bradley's curator insight, September 30, 2013 7:38 PM

This article showcases applications of how brands have used innovative ideas incorporating digital aspects of communication with physical presence to create a more rewarding experience for consumers. In doing so, these brands have created value for consumers while also increasing the coverage and brand equity through the campaigns mentioned. These campaigns successfully engaged consumers which created a creative way to communicate with each consumer participating but also the social network which consumers engaged with throughout the campaign.

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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | Week 7; The power of ideas, integration across all media | Scoop.it
Jillian Hor Maelynn's insight:

This article showcases examples of successful IMC campaigns. Each of the campaigns are very consistent, and has the same look and feel online as they do offline. The campaigns also have videos made for microsites which were then repurposed for TV ads and online pre-rolls keeping the campaign message consistent among all the media outlets used for each campaign execution. In this article, we can learn that to have an effective IMC campaign, consistency communication is important. When running ads across different medium, communication strategy, message, concept, feel, everything in the ad has to be along the same lines (or related to one another), not straying away from the whole creative idea and concept. This is because if every ad of a particular campaign is different, the campaign would be very messy due to the inconsistency in communication, hence, confusing the consumers.

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Ashleigh Nicol's comment, September 26, 2013 10:15 PM
I like this article, it depicts four large companies and how they have integrated their different marketing functions to create a successful, well known brand. The consistent ideas and message make it easier for the consumer to relate to the brand and recognize the brands.
Klaudia Lewis's comment, September 26, 2013 11:38 PM
This article draws attention to four major brands who have had successful marketing campaigns. After reading this article I discovered three out of four of these brands have one thing in common, they utilize and employ T.V commercials as a means of advertising. Even though these brands are all different they each convey consistent messages that are clear, which is vital in integrated marketing communications.
Reece Gorinski's curator insight, May 7, 2014 4:39 PM

The article gives the good point of how IMC integrated campaigns are doing very well in many ways. Brands have effectively achieved customer appeal with advertisements reaching from TV ads to social media and offline methods such as newspapers and magazine articles. These methods are very effective as they all portray the same message within all of the advertisements. If these were different consumers would get lost and have mixed emotions on the brand.