There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.
Jillian Hor Maelynn's insight:
this article showcases examples of successful multichannel marketing campaigns. it discusses the success of six different companies who have all used multichannel and direct marketing to their advantage. By using these different marketing channels. attention from consumers is gained and campaigns can be directly communicated to the targeted consumers. the article also explains how digital campaigns are able to get direct responses from consumers via social media as well as other forms of interactive digital media which results in companies having successful marketing campaigns.
This article showcases examples of successful IMC campaigns. Each of the campaigns are very consistent, and has the same look and feel online as they do offline. The campaigns also have videos made for microsites which were then repurposed for TV ads and online pre-rolls keeping the campaign message consistent among all the media outlets used for each campaign execution. In this article, we can learn that to have an effective IMC campaign, consistency communication is important. When running ads across different medium, communication strategy, message, concept, feel, everything in the ad has to be along the same lines (or related to one another), not straying away from the whole creative idea and concept. This is because if every ad of a particular campaign is different, the campaign would be very messy due to the inconsistency in communication, hence, confusing the consumers.
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