Create sophisticated lead nurturing and engagement programs by simply dragging-and-dropping content into a Smart Stream to the right person at the right time.
Why Engagement matter? This artical have made me understand engagement really matters in the marketing world.
Customer Engagement can that lets marketers automatically deliver highly relevant dialogues that are as easy to build as basic drip campaigns! although this is not a artical, but this website allows me to under direct markteting is good way to apporach customers
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
In this artical, it has proven the power of ideas on social media is have been a poplualr method to promote the brand to more people in the world. As a result, according to the artical it have been a success due to the companies products and profit have majorly increased. Although, social media can influence customers at every stage of the journey yet it doesn't mean that it should. It depends on the company and indusrty, some touch points are more important to competitive advantage than others. At last,
it is so important that companines sees it as a core function of social media, relevant across the entire consumer decision journey. The remaining nine responses, organized in three clusters in the exhibit, underpin efforts to use social media to respond to consumer comments, to amplify positive sentiment and activity, and to lead changes in the behavior and mind-sets of consumers. Such a good artical!
Knowing how to get set goal ad objectives creates serveral benefits. Fristly, in this artical I can identify the definition of goals and obectives to make PR planning more effective. Secondly, there are three types of goals need to be know in public relations, Reutation management goals, relationship management goals and Task management. Thirdly, while setting obectives there are four parts that need to be comparsed such as infinitive verb, a single outcome stated as a recevier of a verb's action,the magnitude of the action expressed in quantifiable terms and a target date or timeframe for achieving the outcome. This is such a good artical to let me know and understand setting goals and objectives in diffrerent ways will make PR planning more efftective.
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
In this post, there are serveral "pro's" that have givein tips on how to promote brands thur social media. This post have proven me that social media nowadays is really important to reach out new customers and a good platform to promote products/service online in a easy way such as facebook, twitter, etc. The good side of social media allows brands to engage with customers using emails to connect with them in a easy way on the daily base. Although, social media sometime can be ignoring, but it will more likely to stay top of mind and connect them customers no matter what! This artical have convienced me that soical media have been one of a good platform to engage with customers , introduce and promote the company in a new trend way!
Your company's goals will only be effective if you have a clear vision of what you want to achieve--and how.
A company's goal will only be effective only when it have a clear vision what the company whats to acheive.
start setting a business goals frist step start by distinguishing the long term goal for a short time goal. In the artical it showen to set goals usually fall in four general areas. Service, social, profit and growth. Also creating short term objectives can be one the setting goals by specific. In order to work, objectives need to be concrete (not as abstract as your long-term aims) and highly detailed. Measurable. Put a figure or value, such as a dollar amount or percentage, to the objective. Action-oriented. Lay out which actions need to be taken by which people, and when. Realistic. Make goals challenging, but consider your resources so that you can actually achieve them reasonably. Time specific. Set a deadline to keep things on track! This is another useful artical that helps me to have an idea to setting goals in a clear way.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.