Week 6 -Week 8 IMC 2013
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Customer Engagement Engine – A Better Way to Engage Prospects and Customers – Marketo

Customer Engagement Engine – A Better Way to Engage Prospects and Customers – Marketo | Week 6 -Week 8 IMC 2013 | Scoop.it
Create sophisticated lead nurturing and engagement programs by simply dragging-and-dropping content into a Smart Stream to the right person at the right time.
Donnnab's insight:

Why Engagement matter? This artical have made me understand engagement really matters in the marketing world.

 Customer Engagement  can that lets marketers automatically deliver highly relevant dialogues that are as easy to build as basic drip campaigns! although this is not a artical, but this website allows me to under direct markteting is good way to apporach customers

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shahd saif's comment, September 26, 2013 5:00 AM
I agree with you Donna. This article made it very simple and easy to understand the significance of being able to communicate with your target market. Really good article Donna
May Elizbeth 's comment, September 26, 2013 6:00 AM
Great point of view Donna! I strongly agree that establishing customer engagement is one of the BEST ways to maximize potential response from prospects and customer.
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Demystifying social media | McKinsey & Company

Demystifying social media | McKinsey & Company | Week 6 -Week 8 IMC 2013 | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
Donnnab's insight:

In this artical, it has proven the power of ideas on social media is have been a poplualr method to promote the brand to more people in the world. As a result, according to the artical it have been a success due to the companies products and profit have majorly increased. Although, social media can influence customers at every stage of the journey yet it doesn't mean that it should. It depends on the company and indusrty, some touch points are more important to competitive advantage than others. At last,

it is so important that companines sees it as a core function of social media, relevant across the entire consumer decision journey. The remaining nine responses, organized in three clusters in the exhibit, underpin efforts to use social media to respond to consumer comments, to amplify positive sentiment and activity, and to lead changes in the behavior and mind-sets of consumers. Such a good artical!

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shahd saif's comment, September 26, 2013 5:50 AM
I really enjoyed this article. Some very good point such as how they could use social media to get direct comments from its consumers on products through sites like facebook and twitter
May Elizbeth 's comment, September 26, 2013 6:19 AM
I strongly agree with the points made in this article that the evolving digital media has impacted consumers habits and behavior. That is why it is crucial for marketers to understand the importance of producing a creative synergy of linking a brand to other campaign elements - social media sites in particular, especially that most of the consumers nowadays more prefer to get information, updates or special sale of a certain product online. Good one Donna!
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PR Plans :: Setting goals and objectives makes your PR planning more effective

Donnnab's insight:

Knowing how to get set goal ad objectives creates serveral benefits. Fristly, in this artical I can identify the definition of goals and obectives to make PR planning more effective. Secondly, there are three types of goals need to be know in public relations, Reutation management goals, relationship management goals and Task management. Thirdly, while setting obectives there are four parts that need to be comparsed such as infinitive verb, a single outcome stated as a recevier of a verb's action,the magnitude of the action expressed in quantifiable terms and a target date or timeframe for achieving the outcome. This is such a good artical to let me know and understand setting goals and objectives in diffrerent ways will make PR planning more efftective.

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shahd saif's comment, September 26, 2013 5:54 AM
This article is really great Donna, because it focuses on the importance of PR, and how setting different goals makes it more effective.
May Elizbeth 's comment, September 26, 2013 6:21 AM
"Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective" - that about sums the article up! Very interesting read Donna!
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21 Social Media Marketing Tips From the Pros

21 Social Media Marketing Tips From the Pros | Week 6 -Week 8 IMC 2013 | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.
Donnnab's insight:

In this post, there are serveral "pro's" that have givein tips on how to promote brands thur social media. This post have proven me that social media nowadays is really important to reach out new customers and a good platform to promote products/service online in a easy way such as facebook, twitter, etc. The good side of social media allows brands to engage with customers using emails to connect with them in a easy way on the daily base. Although, social media sometime can be ignoring, but it will more likely to stay top of mind and connect them customers no matter what! This artical have convienced me that soical media have been one of a good platform to engage with customers , introduce and promote the company in a new trend way!

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shahd saif's comment, September 26, 2013 6:01 AM
I agree with you Donna, this article definitely states many benefits in the use of social media. But i think it could also add more con's f what could happen if social media is not done or used properly.
May Elizbeth 's comment, September 26, 2013 6:05 AM
21 very interesting and well-defined social media marketing tips from the Pros! Very informative article Donna!
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How to Set Business Goals

How to Set Business Goals | Week 6 -Week 8 IMC 2013 | Scoop.it
Your company's goals will only be effective if you have a clear vision of what you want to achieve--and how.
Donnnab's insight:

A company's goal will only be effective only when it have a clear vision what the company whats to acheive.

start setting a business goals frist step start by distinguishing the long term goal for a short time goal. In the artical it showen to set goals usually fall in four general areas. Service, social, profit and growth. Also creating short term objectives can be one the setting goals by specific. In order to work, objectives need to be concrete (not as abstract as your long-term aims) and highly detailed. Measurable. Put a figure or value, such as a dollar amount or percentage, to the objective.  Action-oriented. Lay out which actions need to be taken by which people, and when. Realistic. Make goals challenging, but consider your resources so that you can actually achieve them reasonably. Time specific. Set a deadline to keep things on track! This is another useful artical that helps me to have an idea to setting goals in a clear way.

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shahd saif's comment, September 26, 2013 6:09 AM
This article mentions some of the most important points in order to succeed as a business. It mentions the importance of both long and short term goals, something that most new business owners don't do. And the importance of setting high goals for the company but not set un-acheivable goals. Great article Donna
May Elizbeth 's comment, September 26, 2013 6:27 AM
In order for the company's goals to be effective, it should have a clear vision of what it intends (objectives) to achieve and what schemes to consider (how to achieve the desired objectives). Well worth a read Donna!