There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.
This article provides some benefits of using direct marketing as a tool in the business. A well-planned direct marketing campaign can have higher advantageous than other business. It can get the attention from customers to purchase the brand’s product or service. Products promotion and services through direct campaigning can be extremely effective and powerful for both small and large business. Businesses should engage in direct marketing because it can communicate with the customers directly, test new products at new markets, is more cost-effective than other marketing, build relationships with customers, target on specific groups for better results, provide direct feedback, and the results are quantifiable. This is a good article which can convince business people to engage in direct marketing.
This useful article talks about how to develop successful cross-channel marketing strategy. Business take on multiple channels were more profitable than a single channel. Consumers interact with different channels in different ways, and each channel has something unique to offer the marketing campaign. Cross-channel marketing is like telling each user the same story in several different ways. Customers are likely to interact with the brand across more than one of the marketing channels. Repeating exposure across channels can let customers have a stronger sense of what is the business about and will be more likely to remember the product. Social media would advantage the business, because it is a good channel to make a brand appear more human and build trust. Also, customers may share the brand content with their friends through social media.
This is a good article which is clearly explained the elements of marketing communication mix. A marketing communication mix is a strategy used to advertising and promotes a business or its product line, also known as a promotion mix. There are 5 components in marketing communication mix, sales promotion, personal selling, direct marketing efforts, general advertising, and public relations. Advertising can provide products ideas and make connection with customers. Sales promotions like coupons, discount vouchers, and short- term sale prices can attract consumers purchasing. Personal selling can increase the opportunities of new business. Direct marketing campaigns can make a success impact on business or product. Positive public relations create and maintain a reputation for high quality, fair prices, and developing new products. Each of them is important to marketing communication mix.
Advertising play an important role in the business and it is the key to success. Creative advertising is more efficient than others, is more memorable, longer lasting, works with less media spending, and build a fan community fast. Creative message can have more attention from consumers and lead positive attitudes about the products. The research findings said the more-creative campaigns were more effective, and the certain dimensions of creativity are more effective than others in influencing purchasing behaviour. Creative advertising is effective than others in the business.
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
This article talks about how to develop effective marketing communication mix. Marketing communication mix is from a combination of advertising, sales promotion, public relations, direct marketing and public relations. Use more than one of these components will have a mix of strategies that can lead you success. To develop effective marketing communication mix, there are two good tips. The first thing is to decide who the target customer for the business is. Discover what are they reads, listens to, views and what media they trust. Second is to choose the best communication channels that will carry the business message effectively.
Five Helpful Hints to Jumpstart Your '11 Marcom Success This is "Annual Plan" season for many companies and so the next few blogs will focus on the brand and marketing communications planning proce...
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This article talks some tips to let people know how to make objectives smart. The key to success is well-stated objectives. Objectives must be SMART, which means simple, mrasurable, achievable, realistic, and element of time. Keep objective simple is good, in many situation, a more tightly defined objective is simpler. Well-stated SMART objectives determine how to evaluate and measure the program's success. Make objectives SMART is important and this can lead companies to success. I think this is a good article helps me know the tips of make objectives SMART.
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