week 5 and 6: Measuring Success & communication mix
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week 5 and 6: Measuring Success & communication mix
Measuring a success is vital for any business
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Social Media Marketing Enters The B2B Marketing Mix - Forbes

Social Media Marketing Enters The B2B Marketing Mix - Forbes | week 5 and 6: Measuring Success & communication mix | Scoop.it
Social media marketing has matured to the point where companies are looking at a mix of quantitative ROI measures such as revenue and web site traffic but also qualitative measures such as brand awareness.
Manyang Manyang's insight:

This articles is interesting as results found out that social media has small portion of revenue and enagement but they still considered it as important tool for business to benefit from using it. Many companies are investing in social media such as tweeter, facebook etc. to have a better communication and relationship with consumers and business consumers.  Very interesting to see how email marketing as main marketing tool among many companies that were surveyed. Mobile marketing is not popular now. However, social media and mobile marketing are going to use for business to consumers and business to business communications.

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Johnny Li's comment, May 1, 2013 5:23 AM
It's kinda obvious how important social media is to B2C firms. The reason is simple, cost-effective, up-to-date information, targeted audience, the list goes on. Since social media has been turned into a valuable marketing tool by marketers, there's nothing quite like social media which motivates the customers to involve in a company's marketing compagin. However, even though the author has made a boad statement as to how B2B firms can make good use of social media, it's still questionable in my opinion. First thing first, there are far less companies on social media than individuals. Most B2B business appoach to their client in a much formal way. If most companies outsorce their social media to management companies outside, no business would ever check social media again, which make the situation worse off.
Josh Maunsell's comment, May 2, 2013 4:47 AM
Yes it is obvious that social media is used in B2C firmsand it is very interesting to see that the use of emails is still the main source of social media advertising. This will change in time because people will filter email messages; due to the constant use by B2C firms, i guess that is why many email services offer a junkmail inbox. Mobile marketing methods will be used more often because of this.
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Four Steps for Measuring Workplace Design Investments - Forbes

Four Steps for Measuring Workplace Design Investments - Forbes | week 5 and 6: Measuring Success & communication mix | Scoop.it
Now more than ever, your workspace design investments should be measured. Here's how to do it.
Manyang Manyang's insight:

This is very interesting article, it talks about increased workers productivity and better seating reduces people from being away. This is how they measure their success because people don't miss work, that is usually a good news for the company. This article talked about 4 steps-

1. create a workplace balanced  scoreboard

2. establish baseline measures

3. collect and report data regularly

4. remember the human component

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Ravneel Chandra's comment, April 5, 2013 8:28 PM
This article i believe is very important for businesses to read and understand it. The article states that most companies these days lack formal processes in ways to measure the value of the workplace investments. Implementation of the 4 steps are key for a business to manage funds and to examine whether the company is moving in the right direction with an affordable budget. There are many other steps a company can take to measure success in a workplace but this is a good platform to work off.
Josh Maunsell's comment, April 8, 2013 6:37 AM
This article is great at explaining four steps to help measure the success of their workplace design. The fourth point “remember the human component" is great for mangers who wish to improve the work environment by listening to their employees. Management and employees should follow this fourth rule if they want to cooperate with each other.
Johnny Li's comment, April 9, 2013 4:29 AM
This article brings some fresh ideas for workplace design. Setting up goals and objective are crucial to every organization regardless of the size and markets they are evolved with. Companies usually tend to have too many measures and metrics which make them drown them in the ocean of numbers and figures or easily make them off the right track. There is no other way to make things working smoothly than set up a measurable and realistic goal. The article suggest we make balanced score card to simplify the measurements which will make the marketing objectives and workplace design more effective.