This article clearly states the importance of establishing objectives program, in order to produce better marketing strategy. According to the articles, consumers are attracted to the company that provides more specific information about its product and has more to offer, which are the roles of advertisement. Then how do we know which advertisement played good or not? This is depended on marketing and communication objectives. Objectives help the company to set realistic plans and help to achieve goals. However, marketing objectives and IMC objectives are not the same objectives. Marketing objectives tend to more realistic and attainable. Also, it seeks for measurable outputs, such as sale volume, market share, profits and return on investment. On the other hand, IMC objectives are focused on certain communication tasks. It communicates with the brands knowledge, interest, and image and target audience, so that it could save time, money and energy between marketers and advertisers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.