I personally believe that what buyers buy is because of their emotional. The reason is I am the one who purchase products always affected by emotional. After reading this article, I discover emotional marketing is an effective tactic to drive buyers to purchase. According to this article, author has stated 2 options. First option is clearly defining the benefits of the product or service. Second option will be companies need to set a killer tagline for their product or service. For marketing emotions, emotional response, emotional marketing value and emotional marketing strategies are needed tactics for marketers. As marketers, they are necessary to use some techniques to fascinate specific target audiences drive them to purchase products. From buyers’ perspective, we know visuals media is influence us the most. Overall this is a clear article for pointing out marketers is essential to understand their target audience physiologically and affect what they purchase.
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