The first thing that captured my mind in this article was this picture saying 1. Love me and 2. Leave me alone. It’s a very fresh and clear starter to describe the emotional response. According to author, people feel first before they make a rational decision, so it could be similar as first impression when we see something or someone at the first time, without any information about it. Therefore, to make a successful ad campaign to promote the company’s product to consumers, the company needs to focus on generating effective emotional response. The article suggests 10 ways to achieve appropriate emotional response, the most agreeable points for me was the first and second points. The first point was getting physical. In other words, using the impact of the sensory dimension of feel, touch and smell will generate the intimacy and differentiation. I definitely agree especially when I think of coffee commercial and a fabric conditional commercial. It emphasis the smells and feelings all around us and makes us to want to experience as the commercial. The second one is that keep it simple. Some marketers sometimes make the ads too complicated or vague to show the differentiation of their product. However, it only fails to connect to the consumers emotionally as it had already made them to think.
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