I love this article a lot especially for a shoppingholic as me. It let me know why we always want to buy brand name stuff. It is because our emotion affecting use. This article clearly stated how emotion can actually affact what we will buy. This article also provide a research done by a professor of neuroscience at the University of South California. I agree with what he said on advertising and television can actually affect their emotional. For example, as more and more advertising for the Samsung electronic produce and the good common from the current user. More people will buy their product either self-phone, TV, laptop... Somehow if the company want to increase their selling rate they may also need to investigate on consumer’s purchasing behaviour, most likely human will buy stuff according to their emotions. Basiclly, emotion is a primary resourse, it control what we need or want to purchase. To conclude, Emotional is actually taking an important role in todays market and it is largly affecting us.
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