This article is a very useful article, which I strongly agree with it. After I read this article I realize that emotion can strongly affect what we are going to purchase as a consumer. In our daily life, when we need to make decision on buying certain things, sometimes it hardly to make decision. It is because there are too many choices like brand, style… Advertising also brings a large influence on our emotion and affects our shopping mood. Therefore, it is very important that business need to get well understand how the customer purchase behaviors. This will give a big advantage for the business to stand out and increase the brand sales. To conclude, emotional can strongly affect our mood of purchasing goods. Also if the business can catch what the customer expecting and match their needs then the business will be running to success.
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