Week 4, Communicating with consumers: the importance of emotional responses.
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Rescooped by Didia Carvalho from Week 4, Communicating with consumers: the importance of emotional responses.
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Week 4, Communicating with consumers: the importance of emotional responses. | Scoop.it
The emotional core of consumer decision-making

Via PHAM THU NGA, Didia Carvalho
Didia Carvalho's insight:

This article is a very useful article, which I strongly agree with it. After I read this article I realize that emotion can strongly affect what we are going to purchase as a consumer. In our daily life, when we need to make decision on buying certain things, sometimes it hardly to make decision. It is because there are too many choices like brand, style…   Advertising also brings a large influence on our emotion and affects our shopping mood. Therefore, it is very important that business need to get well understand how the customer purchase behaviors. This will give a big advantage for the business to stand out and increase the brand sales. To conclude, emotional can strongly affect our mood of purchasing goods. Also if the business can catch what the customer expecting and match their needs then  the business will be running to success. 

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Tegan Gutry's comment, August 21, 2013 9:29 PM
very good article
Alana Caldwell's comment, August 22, 2013 12:20 AM
I really like this article it really elaborates on how strongly emotions affect on what we buy. I agree with you Didia on the fact that advertising has an immense impact on the way we purchase products and attract us to have a closer look.
Tiffany Tang's comment, August 22, 2013 10:25 AM
I enjoy reading this article a lot. This article give me understand how emotion can largely affect our behavior on purchasing goods or services. I agree with Didia that advertisement can actually affect on how purchase behavior. I think if the business care about consumer first which i personally is very important, the business will be more successful. Not only advertising but i think the attitude from the staff will directly affect the consumer purchase behavior.
Rescooped by Didia Carvalho from The consumer and the communications: the importance of emotional responses
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How Emotions Influence What We Buy

How Emotions Influence What We Buy | Week 4, Communicating with consumers: the importance of emotional responses. | Scoop.it
The emotional core of consumer decision-making

Via PHAM THU NGA
more...
Zongwu Chen's comment, August 22, 2013 6:41 AM
This article shows how emotions affect customers’ decisions making. It illustrates four elements that influence customer behavior: branding, advertising, research information and studies or knowledge about the brand. In addition, when the emotion comes to television commercial there are two other important elements of the brand which impacts consumers’ emotion: rich and powerful mental of the brand and the brand’s advertising and promotions. These components are the main points that impacts consumer decision making process.
Tiffany Tang's comment, August 22, 2013 10:25 AM
I enjoy reading this article a lot. This article give me understand how emotion can largely affect our behavior on purchasing goods or services. I agree with Didia that advertisement can actually affect on how purchase behavior. I think if the business care about consumer first which i personally is very important, the business will be more successful. Not only advertising but i think the attitude from the staff will directly affect the consumer purchase behavior.
Linda Huynh's comment, August 22, 2013 4:01 PM
Never shop on an empty stomach, your emotions go haywire. Anyways, emotional response are very important when it comes to consumers purchasing products. Their behaviour will ultimately influence on whether to purchase a product or not. This article outlines influences in which consumer seek out when purchasing a product; branding, advertising, research and the knowledge of the brand. In the end, what triggers our emotions can draw us closer to a product or draw consumers away from them, emotional response is important in making a sale.