This is a great article to read with. It clearly state our the importance of intergation and as well as the skills of communication. The aurthor describe intergation as “communicating a consistent identityfrom message to message, and medium to medium, and (more importantly) delivering consistently on that identity.” Out of those example that the article given McDonal's best fit the concepe and it is a good examples to be used. McDonal's is the world 10 biggest advertiser, they can stand still in the market because they understand what the market actually need. They can maintain their image in today competitive society and the creativity in their advertising. Furthermore, I totally agree with the article that integration takes time. A new brand or new advertising message take times for people to accepts. But in today market a lot of company are not will to do this. Integration is really important to a business but it just need to be patience for it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.