Integrated marketing is the holistic approach to communication in marketing. It is used to make sure that if the company is consistent in its marketing both online and offline. Nowadays, the most popular marketing channels are television, internet and billboards. Besides these, there are many new marketing channels pop up every day. As a result, consumer's attention spans are becoming increasingly fragmented which reduces the efficiency of messages getting through. That's why integration is important in marketing. The article said "to fight off fragmentation effectively, everything you do to attract, convert, retain, and engage your customers should be integrated". In my opinion, companies need to do their best job of harmonizing all the marketing efforts that they can have more advantages than their competitiors.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.