This article shows there are many benefits in brand building. A brand is important to a company. Brand is like a symbol to let consumers remember the company's product and service. I think there are some key benefits: A strong brand provide less risk because consumers know and trust this brand. Also, brand is the company's strongest asset because strong brand can increase the company's market value. And, a well known brand with many consumers loyalty can help the company attract new distribution partners both domestic and international. The last one is a strong brand can decrease employee turnover. Every one wants to work in a big company, a company with strong brand can let employees be more loyalty and tend to stay in the company.
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