In this article it goes through why it is so important to have a strong brand and how to build that strong brand. In order to have success with your business weather large or small you must have a strong brand. The first part of the article looks at is brand identity. This is the recognition of the brand and how people perceive it and how it differs from the competition. To build good brand identity it takes proper design to determine how people see and feel about the brand. Then comes brand strategy. An effective brand strategy is where a company has all its behaviour, actions and communications in order and easy to understand. The last stage for creating a strong brand is called branding this is the process of using various marketing campaigns and your brand strategy to create brand awareness and customer loyalty. In conclusion the article provides some well-rounded and easy to understand points on how to build a strong brand.
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