Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....
Brand Management Drivers: Developing and managing sustainable brands requires a disciplined system of delivering exceptional and relevant experiences for the customers and stakeholders through effective connections and ongoing engagement as well as...
Jillian Hor Maelynn's insight:
These 5 elements of brand management are essential and the each play a distinct role in every brand. These elements enables your brand to connect and build a relationship with customers, building brand's image in customers mind to create differeciation between competitors.
The “Experience” and "Connection" element are very crucial in brand management because every customer has different experiences and connections with the brand (whether its good, bad, ok, etc). The experience with the brand will then determine if the customer will continue to purchase or use the product. “There is no single driver which is more important than thinking in terms of customer experience”. If the experience with the brand is good, the positive relationship and connection built between customer and brand would be strong. "Engaging" with customers also plays an important part for any brand or organisation. With the increase of media channels such as digital's social media, thoughts, messages, feedback is no longer private neither can it be controlled by company itself. However, with the increase of media channels now, brands can engage with their customers more conveniently. For example, via facebook, twitter or youtube. Building a connection whilst engaging with customers,may be even creating value, making customers part of the brand's journey. Another important element is "Promise". It is important for brands to deliver what they have promised. By keeping promises to customers, customer loyalty can also be built as customers would be happy with the brand which then creates value for the brand.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.