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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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Rescooped by Jim Kordoba from Social Marketing Revolution
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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Catherine Pham, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 25, 2013 4:28 AM

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

Rescooped by Jim Kordoba from The Evolving World of Marketing
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.


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Facebook updates Statement of Rights and Responsibilities, you have until March 22 to respond

Facebook updates Statement of Rights and Responsibilities, you have until March 22 to respond | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Facebook has updated its Statement of Rights and Responsibilities. They shift things all the time right? So what is this and why should you care?

From the Facebook Governance page ...
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