A 360° Perspectiv...
Follow
Find tag "B2B"
2.0K views | +0 today
A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
Your new post is loading...
Your new post is loading...
Rescooped by Jim Kordoba from The Evolving World of Marketing
Scoop.it!

How to Embed Outreach into Every Step of Your Content Plan

How to Embed Outreach into Every Step of Your Content Plan | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

In this article, written for Content Marketing Institute, Adria Saracino explains why outeach at every phase of the content life-cycle is very important, and demonstrates why you should not limit your outreach just to the publishng phase.

 

As written, the article focuses on the life-cycle of an infographic, but can and should be adapted to every type of content, just as surely as it must be applied to all aspects of business. 

 

Quote: "Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign."

 

To paraphrase:

 

**You need to build profiles of your target audience, including understanding the stories of each profile.

 

**Early aspects of outreach include reaching out to members of your team or tribe during the brainstorming and research phases.

 

**Gear your content to specific profiles, or, as I like to say, speak to their listening.

 

**There are no guarantees that everyone who your content is geared towards will see it. 

 

**Use analytics and keep track of those you reached out to in earlier phases

 

Another important aspect I would stress is that whereas you reach out to your community to collaborate on the content you produce, also gear it to the further building of community.

 

Outreach isn't only the act of reaching out, as described in this article.

 

**It also refers to your potential audience. 

 

**Nurture your existing relationships and seek to expand your community with each piece of content you produce.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read article here: [http://bit.ly/y2mqrC]


Via janlgordon
more...
No comment yet.
Rescooped by Jim Kordoba from The Evolving World of Marketing
Scoop.it!

5 Types of Content Guaranteed to Grab Attention

5 Types of Content Guaranteed to Grab Attention | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

This piece was written by Carl Friesen for Content Marketing Institute 

 

Here are five types of content that will change the way people think about and engage with your brand or organization.

 

To produce compelling content, you need criteria, here are some great suggestions that point you in the right direction:

 

Here are some of the highlights:

1. The trend type of content positions you as someone who understands your customer's world and cares about helping to provide a good outcome.

 

 **Think of a changing situation that's affecting your customers. It could be a societal or political change.

 

**What's relevant to your success is coming up with new solutions to match your clients' situation

 

2.The Meteor: "We'll be there for you if you have a problem

 

**Watch for news or sudden changes that affect people in your market

 

**Be prepared to move fast to create content that describes the event itself, give some background and make recommendations on how to avoid problems and/or achieve benefits

 

3. The How-To: "We Care About Your Success"

 

**Choosing a process that you now well and which will be relevant to your market

 

**Writing out steps involved in achieving the intended outcome

 

4. The How-To-Work-With "You can trust us to meet your needs"

 

**List the roadblocks and problems that can get in the way, and provide suggestions on how to deal with them

 

5. The Case Study: "We can meet your needs - we've achieved success already"

 

**Listing the sstps that you followed, including how you resolved problems along the way

 

Curated by Jan Gordon covering, "Content Marketing, Branding and Beyond"

 

Read full article here [http://bit.ly/yOuRE9]


Via janlgordon
more...
No comment yet.