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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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10 Steps to Learn More about Facebook marketing

10 Steps to Learn More about Facebook marketing | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
With the latest predictions that the number of active Facebook users will reach 1 billion in 2012, some CEO and marketing managers may be wondering; why just jump in? More than 8XX million people in one basket and Facebook still growing.
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Pin This: 8 Pinterest Alternatives for Niche Inbound Marketing | Business 2 Community

Pin This: 8 Pinterest Alternatives for Niche Inbound Marketing | Business 2 Community | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Pinterest may not be the next Facebook or even the next Twitter, but the hottest social photo sharing platform could be the next Groupon.
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Facebook updates Statement of Rights and Responsibilities, you have until March 22 to respond

Facebook updates Statement of Rights and Responsibilities, you have until March 22 to respond | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Facebook has updated its Statement of Rights and Responsibilities. They shift things all the time right? So what is this and why should you care?

From the Facebook Governance page ...
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Pinterest: Top 4 most popular pinboard categories

Pinterest: Top 4 most popular pinboard categories | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2...

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Via Kelly Lieberman, ABroaderView
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Influence des médias sociaux sur les femmes : les blogs N°1 | R. Vansnick blog

Influence des médias sociaux sur les femmes : les blogs N°1 | R. Vansnick blog | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Les blogs sont importants en terme d'influence pour les processus d'achat. Ils sont plus souvent cités que Facebook. Voyez les résultats de l'étude !

Via A Grolleau-Fricard
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Top 50 Digital Marketing Terms

Fifty digital marketing definitions for students of online MBA programs, executive MBA programs, and professionals.
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[Branding] What Do Women See In Packaging | Branding Magazine

[Branding] What Do Women See In Packaging | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
What do women want to see, feel and understand about brand packaging? For centuries women have responded to romance, flowers and chocolate. Why, because women respond when their emotions are activated.
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Brands: P&G’s New Approach to Digital | Digiday

Brands: P&G’s New Approach to Digital | Digiday | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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We’re All Technologists Now: 6 Steps To Retraining And Reinventing Your Creative Talent

We’re All Technologists Now: 6 Steps To Retraining And Reinventing Your Creative Talent | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
How should advertising agencies invest in talent reinvention?

Over the last decade, advertising talent has been redefined. Technology, with all its potential and ambiguity, forced us to reevaluate. Agencies were bought and sold.
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How Brands Get Buzz At South By Southwest

How Brands Get Buzz At South By Southwest | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
"A lot of great products and services have really taken off in Austin," says Ricky Engelberg, an experience designer who helped craft Nike’s Fuelband-centric marketing at SXSW, the annual Austin, Texas technology conference that helped launch...
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[Brands] Dr Pepper Goes Superhero | Branding Magazine

[Brands] Dr Pepper Goes Superhero | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
While waiting for Marvel’s latest achievement called “The Avengers”, their official sponsor, Dr Pepper has presented a new campaign announcing the movie with a special can design.
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[Brands] IKEA's iPad DIY Kit | Branding Magazine

[Brands] IKEA's iPad DIY Kit | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
SMFB agency in Norway launched IKEA’s new catalogue for iPad.the agency made a DIY special sewing kit, called “Beröra” (which means “to touch”)...
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The New Millennial Mindset: Positive Is As Positive Does | Branding Magazine

The New Millennial Mindset: Positive Is As Positive Does | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The Internet is a dangerous place. When Millennials go online, they risk running into cyberbullies, identity thieves, trolls lurking in the comments sections...
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Effective Internal Communication Strategies within an Organization

Effective Internal Communication Strategies within an Organization | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Internal communication is a bridge that connects the management, its policies and philosophy to the employees, and vice versa.
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How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Is your brand making the most out of Pinterest? Here are useful tips for online retailers and content marketers.
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Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior...
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The Y-Generation Sets The Go-To Travel Destinations | Digital Natives Insights

The Y-Generation Sets The Go-To Travel Destinations | Digital Natives Insights | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

If the Y-Generation has proven one thing, it's that they're light years from being conventional.


Via Digitives
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Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools

Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or...
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[Brands] Climate Week 2012 Supported By H&M | Branding Magazine

[Brands] Climate Week 2012 Supported By H&M | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The biggest UK climate change campaign “Climate Week” 2012 is in progress with a support of H&M.
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Pinterest to Release New Profile Pages This Week

Pinterest to Release New Profile Pages This Week | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Pinterest is planning to release redesigned profiles this week, according to CEO and co-founder Ben Silbermann.
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Millennials Are the MacGyvers of Business

Millennials Are the MacGyvers of Business | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
While writing our book Jugaad Innovation, we've come across many innovators in the U.S. who are using the jugaad mindset — a frugal, flexible, and feisty approach to take on the country's major socioeconomic issues.
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Why You Don’t Need To Be Like Kony 2012 To Tell Your Nonprofit’s Story On YouTube

Why You Don’t Need To Be Like Kony 2012 To Tell Your Nonprofit’s Story On YouTube | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
First off, if you’re unfamiliar with Kony 2012, allow us to welcome you back from your cave and then invite you to read this. And watch this. Caught up? Good.
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The Best Of #SXSW, Illustrated by @OgilvyNotes

The Best Of #SXSW, Illustrated by @OgilvyNotes | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The personal portfolio site of Ogilvy Notes...
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[Brands] Coca-Cola Brings Back The Happiness Machine | Branding Magazine

[Brands] Coca-Cola Brings Back The Happiness Machine | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
As we previously mentioned, Coca-Cola has launched a campaign for London 2012 Olympic Games called “Move to the Beat”. As a part of the promotion, Belgium was the host of Happiness machine, intended to raise awareness.
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Top 10 Facebook Brand Pages | Branding Magazine

Top 10 Facebook Brand Pages | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
After the recent big launch of Facebook Timeline for brand pages, we have decided to round up the top 10 brands that took full advantage of the new platform.
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