A 360° Perspective of Communications, Strategy, Technology and Advertising
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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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Lights, action ... iPhone? Film-makers turn to smartphones

Lights, action ... iPhone? Film-makers turn to smartphones | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Tony Myers: As digital photography takes over from film, smartphones are fast becoming an option for film-makers...
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Best Interview with Apple Co-Founder Steve Wozniak

"PHP founder Patrick Bet-David hosts a 60-minute interview with Apple co-founder Steve Wozniak at the PHP Bowl -- the annual sales conference for People Helping People held this past December in Las Vegas. The famous engineer talks extensively about the early days of Apple and the culture that encouraged the spirit of entrpreneurship at the company."

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1983 Apple Event + Steve Jobs and Bill Gates at D5 Conference 2007 [Full Length Video]

Bill Gates and Steve Jobs are interviewed live together at the D5: All Things Digital conference. In this historic conversation, Jobs and Gates are asked to comment on each other's greatest contributions to digital technology, as well as what they perceive to be their lives legacies.

- 1983 Apple Event
- 1991 Fortune Magazine Interview
- 1997 Macworld
- D5 Conference

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Top 20 Trends in 2012 Forecast - TrendHunter.com's 2012 Trend Report

TrendHunter.com's 2012 Trend Report is now available at http://www.trendhunter.com/trendreports - This is our annual video, showcasing the hottest trends in ...

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5 Key Shifts - Digital Revolution | David Jones of Havas and Euro RSCG at Mashable Connect 2011

David Jones, global CEO of Havas and Euro RSCG, talks about the five key shifts in the world of marketing because of the social and digital revolutions.
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Using LinkedIn for Competitive Intelligence | Social Media Today

Using LinkedIn for Competitive Intelligence | Social Media Today | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler.
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2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value. | Social Media Today

2011 Was the Year of the Mobile Consumer, What’s in Store for 2012? Value. | Social Media Today | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"2011 saw a surge in mobile users, but 2012 is the year when smartphone owners become the majority of users, currently hovering just below 50% of U.S. mobile phone users. Tablets, too, take center stage with a near 24% CAGR in adoption..."

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Super Bowl Breaks Social TV and Broadcast Records

Super Bowl Breaks Social TV and Broadcast Records | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
[The text below is a French translation . For the original english Mashable article by by Christina Warren, please click on the title. Thank you!]

 

 

[Traduction intégrale au Français]

 

 

"La transmission du Super Bowl XLVI n'a pas seulement été un grand succès au niveau de l'audience classique, elle l'a aussi été dans l'espace TV Sociale.

 

Deadline, un site d'informations de Hollywood, a mesuré une audience de 111.3 millions d'Etats-uniens qui ont suivi la victoire des New York Giants sur les New England Patriots [http://goo.gl/p0f7o]. Ceci place la version numéro 46 du Super Bowl juste au dessus du record d'audience établi l'année dernière par le même événement, faisant du Super Bowl 2012 l'émission la plus regardée de l'histoire de la TV aux Etats-Unis.
 

Bien sûr, le Super Bowl ne s'est pas bien sorti que sur l'audimat TV. Le sujet a dominé les conversations sur Twitter et Facebook [http://goo.gl/9kQmD] , ainsi que les services de check-in sociaux tels que GetGlue [http://goo.gl/aYsif].

Selon la maison d'analyse TV social Bluefin Labs, Super Bowl XLVI a été le plus grand événement social TV jamais enregistré, dépassant -en ce qui concerne les commentaires dans les media sociaux- le VMA 2011 de MTV [Video Music Awards pendant lesquels Beyoncé a annoncé sa grossesse. NdT] [http://goo.gl/3rViJ] .

 


[Infographie 1]

 


Les données publiées par Bluefin signalent que le Super Bowl a généré 12.2 million de commentaires sur les media sociaux, soit 600% des 1,8 million de commentaires de l'édition 2011. Néanmoins, il faut tenir compte du fait que le données du rapport Bluefin en 2011 n'étaient pas aussi solides que celles de cette année, ce qui peut y être pour quelque chose, concernant la disparité des chiffres.

 

Selon Alex Iskold, le fondateur et PDG de GetGlue, plus de 150.000 usagers ont enregistré leur présence au Super Bowl par un check-in sur GetBlue, soit [au moins] trois fois plus que n'importe quel événement précédent.

 

 

 

 

--Le spectacle de la mi-temps monte en flèche ----

 

Bien que le jeu en soi ait généré des tonnes de commentaires [sur les media] sociaux, le spectacle de la mi temps a aussi été extrêmement social. A part le fait que Madonna est devenu le terme le plus cherché sur Google, le spectacle a généré 862.000 commentaires selon Bluefin [http://goo.gl/ozZ3a].

 

Pour mettre les choses en perspective, Bluefin estime que les Academy Awards de 2011 ont généré 966.000 commentaires. En plus, si l'on comptait le spectacle de Madonna comme un programme à part entière, il serait classé quatrième en termes d'événements de divertissement TV sociale, au dessus des BET Awards de 2011 [BET : Black Entertainment Television ou "Télévision de divertissement réalisé par la communauté afro-descendante"].

 

 

[Infographie 2]

 

 

 

 

 

--La Pub -------------------------------------------------

 

Celle-ci a été une année magnifique pour les pubs du Super Bowl [http://goo.gl/1Fl5], avec une bonne quantité de compagnies ayant choisi de publier en ligne un aperçu de leurs pubs, ou d'y en faire une première avant le grand jeu.

 

La pub Honda CR-V [http://goo.gl/LHxLy] avec Ferris Bueller en personne (Matthew Broderick) a été celle qui a généré le plus de buzz selon Zeta [Zeta Interactive, une agence états-unienne de marketing digital] [http://goo.gl/0YpBN]. Le spot Honda a aussi acquis le titre de "meilleure pub" dans le classement Adzone 2012 de chez Hulu [un site de streaming légal comptant, notamment, une bibliothèque de publicités des Super Bowl depuis 2008 : http://www.hulu.com/  *Le streaming n'est possible qu'à l'intérieur des Etats-Unis, mais la bibliothèque, elle, est consultable depuis la France]

 

Parmi d'autres spots populaires, on peut nommer "The Bark Side" et "The Dog Strikes Back", de VolksWagen.

 

Lorsqu'il s'agit des commentaires sur les media sociaux, Bluefin classe le spot de H&M avec David Beckham "Bodywear for H&M" comme celui qui a généré le plus de commentaires sur les réseaux sociaux. Suivi par le remarquable spot de Chrysler "Halftime in America", avec Clint Eastwood [http://goo.gl/5z8sy]. Bluefin a classé le spot de Chrysler en première place parmi les fanatiques des sports.

 

 

[Infographie 3]

 

 

[Pour participer à la conversation de ce billet sur Mashable (en anglais... ou en français, pourquoi pas ! :) dirigez-vous sur le post en cliquant sur le titre ci-dessus. La question proposée par l'auteur du post est celle-ci : "Trouvez-vous que vous avez plus engagé sur les media sociaux alors que vous regardiez le Super Bowl cette année? Laissez-nous connaître vos commentaires."]

_____________________
Traduction par Jim Kordoba 
@JKordoba 

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Facebook Cites Mobile Expansion As 'Risk' To Its Future

Facebook Cites Mobile Expansion As 'Risk' To Its Future | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Facebook Cites Mobile Expansion As 'Risk' To Its Future - 02/02/2012...

 

"In two separate paragraphs under the requisite “Risk Factors” litany of things that might go awry in the business plan, the company admits that its strength in mobile could prove a weakness if people abandon the desktop. “Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results,” the filing states."


Read more: http://www.mediapost.com/publications/article/167030/facebook-cites-mobile-expansion-as-risk-to-its-f.html?edition=42991#ixzz1lLHwzrrp

 


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Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC]

Super Bowl Ads Will Get a Second Life on Facebook [INFOGRAPHIC] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Some 40 million people intend to share their favorite Super Bowl ads on Facebook, according to a new survey.

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The Race For The Second Screen: Five Apps That Are Shaping Social TV

The Race For The Second Screen: Five Apps That Are Shaping Social TV | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Shazam, Get Glue, Miso, Zeeox, IntoNow--The Apps Shaping Social TV in 2012...
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Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore

Corporations That Don’t Practice Social Responsibility Can’t Hide Anymore | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"A feel-good brand won’t gain much respect (or sales) from consumers these days if it’s owned by a not-so-feel-good corporate parent.

The survey, conducted by Weber Shandwick and KRC Research, spans four countries (China, Brazil, U.S., U.K.), 1,375 consumers, and 575 senior executives from major corporations. The survey found that 70% of respondents said that they stay away from a product if they don’t like the parent company, 67% check product labels to find the parent company, and 56% would think twice about buying a product if they couldn’t find information about the corporation behind it. In the U.S., one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company." 

 

- Ariel Schwartz

FastCompany.com

 

(Please find the full analysis by clicking on the title)

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Google's Salar Kamangar: 'we are channelizing YouTube'

Google's Salar Kamangar: 'we are channelizing YouTube' | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Google's Senior Vice President for YouTube and Video, Salar Kamangar, discussed the new direction the video provider is taking in 2012 at Dive into Media today: channels. He couched his comments by...
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The Steve Jobs '95 Interview, unabridged

for all those who had terrible trouble viewing the video online, enjoy @computerworld: if you had implemented the video in some modern way on your site, i wo...
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Steve Jobs Full Interview at 2010 D8 Conference w/ Mossberg

Candid interview with El Stevo where he gives his opinions about Google, Microsoft, Gizmodo, and Flash.
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12 Lessons Steve Jobs Taught Guy Kawasaki

"Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur of the 21st century."

 

"1. Experts are clueless.

2. Customers can't tell you what they need.

3. Biggest challenges beget the best work.

4. Design Counts.

5. Big graphics, big fonts.

6. Jump curves, not better sameness.

7. If it works or doesn't work, that's all that matters.

8. Value is different from price.

9. A Players hire A Players.

10. Real CEOs can demo.

11. Real entrepreneurs ship.

12. Some things need to be believed to be seen."

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A Conversation About Advertising, with David Ogilvy | Classic Interview [Video]

"David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version."

 

[For improved Sound quality, please use your headphones. Thank you!]

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‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview) | Social Media Today

‘United Breaks Guitars’ Launched Dave Carroll's Career in Social Media (video interview) | Social Media Today | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
PART 3 of 4 -- When Dave Carroll wrote “United Breaks Guitars” about his prized instrument’s unfortunate run-in with baggage handlers, he told his brother and fellow bandmate Don the date of the video shoot.
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Make An App For That: Mobile Strategies For Retailers

Make An App For That: Mobile Strategies For Retailers | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Make an App for That: Mobile Strategies for Retailers
Developing a mobile strategy to address the smartphone- and tablet-toting shopper
 
February 7, 2012

By Chris Silva
with Alan Webber and Jes...
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Advergaming : YouTube plutôt que Facebook ?

Advergaming : YouTube plutôt que Facebook ? | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Avec 4 milliards de vidéos vues chaque jour soit une progression de 25% sur un an, Youtube affiche des chiffres vertigineux, malheureusement négligés pour le moment par les annonceurs.
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Better than an iPad (for real): an open-source video-and-paper-based interactive device

amazing inventions and ideas using simple methods and stuff. amazing indian guy.
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Celebrity Ads Get Big Views Online but animals perform 21% better

Celebrity Ads Get Big Views Online but animals perform 21% better | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Celebrity Ads Get Big Views Online - 02/03/2012...

 

"Lee Garfinkel, chief creative officer of global brands at Euro RSCG Worldwide, knows the drill. When he was at BBDO, he penned the Pepsi ad starring supermodel Cindy Crawford that ended up rated as one of the best ads of the 1992 Super Bowl and one of the best-ever Pepsi spots.

 

He tells Marketing Daily that the key is content and concept. "Without that, putting a celebrity in an ad is a recipe for disaster," he says. In his famous Pepsi spot, Crawford drives into a gas station in a Ferrari and strolls over to a machine, drops a coin and gets a can of Pepsi. As she drinks it lustily, a couple of farm kids lean on a fence dumbstruck with admiration ... for Pepsi's redesigned can. "But the same year, Michael Jordan was in the Bugs Bunny ad, which put us at number two. Both were great conceptual ways of using celebrities," he says."

 

Read more: http://www.mediapost.com/publications/article/167020/celebrity-ads-get-big-views-online.html?edition=42973#ixzz1lLMTNlY1


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15 Most Memorable Super Bowl Ads Of The Modern Era | Slideshows

15 Most Memorable Super Bowl Ads Of The Modern Era | Slideshows | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Which ads from recent Super Bowl history are embedded deep in the fabric of pop culture and the creative departments at ad agencies? And which spots from this year could top them?"

 

-Joel Arbaje

FastCompany

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The Brands That Survive Will Be The Brands That Make Life Better

The Brands That Survive Will Be The Brands That Make Life Better | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"The most tangible outcome of this is that the Meaningful Brands survey--which spoke to 50,000 consumers in France, Spain, the U.K., Germany, Italy, Mexico, Brazil, Colombia, Chile, Argentina, China, Japan, India, and the U.S.--found that only 20% of the brands they interact with have a positive impact on their lives. And they feel that 70% of brands could disappear entirely without them noticing."

 

-Morgan Clendaniel

Editor of Co.Exist 

 

(Please find the full analysis by clicking on the title)

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The Fundamentals of a Strong Social Media Plan | Social Media Today

The Fundamentals of a Strong Social Media Plan | Social Media Today | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution.

Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation..."  

 

(Please click on the title to continue reading. Thank you!)

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