A 360° Perspective of Communications, Strategy, Technology and Advertising
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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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30 Freakiest Ads of 2011 : The Year's Craziest Spots | Adweek

30 Freakiest Ads of 2011 : The Year's Craziest Spots | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
You've watched the 10 Best Commercials of 2011. Now, it's time to slip into something less comfortable—the 30 Freakiest Ads of 2011. There's a wide variety this year—from the gross to the creepy, the goofy to the terrifying.
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The Hi-Def Blind Spot Is Costing Marketers a Fortune | Adweek

The Hi-Def Blind Spot Is Costing Marketers a Fortune | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
If you own a television and take an interest in big-time sports, chances are you’re intimately familiar with the Geico brand.
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Say goodbye to your address book, Evernote’s contact app Hello is better

Say goodbye to your address book, Evernote’s contact app Hello is better | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Every phone has a contact list, but how useful is it? According to Evernote chief executive officer Phil Libin, not very useful at all.

His answer to the standard address book is Evernote Hello...
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Google-branded streaming music device in development, report says

Google-branded streaming music device in development, report says | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Google is allegedly working on creating a company-branded entertainment device capable of streaming music in multiple locations throughout a person's home.

The information about the Google-brand...
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Double Fine Adventure shatters Kickstarter record with $1M raised in first 24 hours (updated)

Double Fine Adventure shatters Kickstarter record with $1M raised in first 24 hours (updated) | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Updated at 4:30pm PST for record $1 million amount.

Earlier this week, crowd-funding site Kickstarter set a new record when the Elevation iPhone Dock became the first project to close in on the $1 million dollar mark. But that milestone has officially been bested. In its first 24 hours, a project from gaming studio Double Fine Adventure’s Kickstarter project has raised more than $1 million on Kickstarter and it shows no signs of slowing down."

 

[Please click on the title for further reading.]

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As social games boom, Spark Capital hires former Zynga exec as first venture partner

As social games boom, Spark Capital hires former Zynga exec as first venture partner | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Zynga's rise to a social gaming juggernaut traded on the public markets with a market cap roughly equal to long established companies like Electronic Arts highlights the rapid transformation of the...
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La carte de fidélité pour émission de TV arrive avec Viggle | So Particular

La carte de fidélité pour émission de TV arrive avec Viggle | So Particular | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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Co-Branding: DirectTV’s integration with Samsung Smart TVs means one less box in the living room

Co-Branding: DirectTV’s integration with Samsung Smart TVs means one less box in the living room | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Samsung has announced its new line of Smart TVs will let DirecTV customers access their TV service without the use of a set-top box. The company announced the feature addition at the Consumer Elect...
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Bing, Viggle to Partner for Second-Screen Grammy Effort | Adweek

Bing, Viggle to Partner for Second-Screen Grammy Effort | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Microsoft’s Bing search engine will partner with mobile app Viggle to interact with viewers during Sunday night’s Grammy Awards.
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Sound-Triggered Smartphone Ads Seek You Out | Adweek

Sound-Triggered Smartphone Ads Seek You Out | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it.
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Sonic Notify: the inaudible QR codes only an app can hear (Wired UK)

Sonic Notify: the inaudible QR codes only an app can hear (Wired UK) | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
A startup called Sonic Notify is working on a product that embeds inaudibly high-pitched signals into music and audio, which can be detected by your smartphone...
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Texas Jury Strikes Down Patent Troll’s Claim to Own the Interactive Web

Texas Jury Strikes Down Patent Troll’s Claim to Own the Interactive Web | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
TYLER, Texas — After threatening web companies for more than a decade, Michael Doyle and his patent-holding company Eolas Technologies — named after the Irish word for knowledge — may be finished.

 

 

(For background, see our exclusive coverage of the trial :

 

Patent Troll Claims Ownership of Interactive Web – And Might Win [http://bit.ly/xDqCsK]  

 

Tim Berners-Lee Takes the Stand to Keep the Web Free [http://bit.ly/xk7t1s]

 

A Texas Jury Now Deliberating Who, if Anyone, Owns the Web [http://goo.gl/FNEF7])"

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Turner to Launch Social TV App for 'Conan' Tied to Connected TV Audio Recognition Technology | Adweek

Turner to Launch Social TV App for 'Conan' Tied to Connected TV Audio Recognition Technology | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Starting on Monday, Coco’s getting his own app. And like the Harvard-educated funnyman, this app’s going to be pretty clever.
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Good Luck Finding Your Brand on Facebook | Facebook's Search Product Struggles to Deliver Users to Brand Pages Effectively, According to Social Experts

Good Luck Finding Your Brand on Facebook | Facebook's Search Product Struggles to Deliver Users to Brand Pages Effectively, According to Social Experts | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.
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Building a Better QR Code | Tech Startups Develop Alternatives ... But Will People Know They're There? | Adweek

Building a Better QR Code | Tech Startups Develop Alternatives ... But Will People Know They're There? | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
QR codes—those odd black-and-white checkered boxes that smart-phone users can scan for more information—are being threatened with obsolescence by a gang of ambitious new startups armed with flashier image-scanning technology.
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140 characters can get Indonesians 12 years in jail

140 characters can get Indonesians 12 years in jail | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Indonesia's Communications and Information Minister has declared that anyone tweeting illegal content, such as blasphemy, pornography, and threats, could spend up to 12 years in prison.

Indonesi...
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LinkedIn revenue up 105% in fourth quarter 2011

LinkedIn revenue up 105% in fourth quarter 2011 | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
LinkedIn announced its earnings today, with revenue making an impressive jump up 105 percent, beating street estimates.

The company is a business-centric social network that aims to connect peop...
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Amazon exec: standalone Prime streaming video service isn’t likely

Amazon exec: standalone Prime streaming video service isn’t likely | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Despite an aggressive push to increase its variety of TV shows and movies, Amazon isn’t planning to split off its Prime streaming video service into a standalone subscription offering, according to the company’s management team. At least not anytime soon."

 

[For further reading, please click on the title. Thank you.]

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Et si vous étiez le coeur de Time Square | So Particular

Et si vous étiez le coeur de Time Square | So Particular | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Time Square, le coeur publicitaire de New York vous propose d’y apporter votre touche personnel et d’alimenter un coeur digital placé au centre de ce lieu touristique. 

 

A l’approche de la Saint Valentin quoi de mieux qu’un coeur."

 

-SoParticular

 

 

L'auteur de l'article finit sur ces mots : "Ce n’est qu’un projet artistique, il a au moins l’avantage de détourner le regard des écrans publicitaires."

 

...Et si l'avantage pour une marque était plutôt de s'en servir pour captiver le regard (et le coeur ;-) des passants ?

 

-J.K.

 

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Viggle : la carte fidélité nouvelle génération !

Viggle : la carte fidélité nouvelle génération ! | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Et oui depuis quelques temps, notre bonne vieille carte de fidélité a troqué son format classique pour une version numérique...
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Now you can transmit data to smart devices over inaudible soundwaves

Now you can transmit data to smart devices over inaudible soundwaves | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
What if while watching your favorite football team play, the quarterback’s stats and bio were sent directly to your phone? Or you walked past a new cleaning product in the grocery store and your phone received a coupon for it? Well, a new company called Sonic Notify is making those kinds of over-the-air content transmissions possible.

 

[Please click on the title for further reading]

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Viggle to Add Check-Ins for TV Ads | Adweek

Viggle to Add Check-Ins for TV Ads | Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Starting next month, brands can deliver content such as a digital coupon or sweepstakes entry when consumers tag a TV commercial via mobile app Viggle.  The app, billed as a TV loyalty program, launched Jan.
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The video that edits itself with the help of Magisto (Wired UK)

The video that edits itself with the help of Magisto (Wired UK) | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Oren Boiman wants to solve a problem you probably hadn’t realised you have.
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A 3-D Animated Human Created Without An Animator, Using Just Kinect And A Camera

A 3-D Animated Human Created Without An Animator, Using Just Kinect And A Camera | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
We live much of our lives in digital spaces, but our avatars are basic at best. Even full-motion HD video lacks the substance and nuance of a good old-fashioned analog encounter.
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A Texas Jury Now Deliberating Who, if Anyone, Owns the Web

A Texas Jury Now Deliberating Who, if Anyone, Owns the Web | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
[HTML1] TYLER, Texas -- The Eolas patent case, just submitted to a jury in the “rose capital” of Texas boils down to one question: “Who was first?”

 

The answer to that question will determine whether the rich, interactive web as we know it is owned by the world or whether that core technology is actually owned by an obscure company that will be able to extract royalties from a mind-bogglingly wide swath of the web.

 

Specifically, eight jurors in eastern Texas are now considering whether the first computer program that allowed access to an “interactive web” was created by the little-known Chicago biologist Michael Doyle, who runs a patent licensing company out of Chicago. Or was it one of the web pioneers put on the stand by the defendant companies — such as Pei-Yuan Wei and his Viola browser, or Dave Raggett and his tag?

 

(For background and further reading on the case and patents, see our stories:

 

“Patent Troll Claims Ownership of Interactive Web — And Might Win“ [http://bit.ly/xDqCsK])"

 

Tim Berners-Lee Takes the Stand to Keep the Web Free [http://bit.ly/xk7t1s]

 

Texas Jury Strikes Down Patent Troll’s Claim to Own the Interactive Web
[http://bit.ly/x8tAkm] )"

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