A 360° Perspective of Communications, Strategy, Technology and Advertising
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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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Pop Culture Guru Believes Social Media Creates Local Movements Not Global Ones [Social Media Week] @PSFK

Pop Culture Guru Believes Social Media Creates Local Movements Not Global Ones [Social Media Week] @PSFK | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Best-selling author Douglas Rushkoff, shares his thoughts about how Facebook and Twitter spark local movements rather than large-scale ones -- in the kick off to our Social Media Week coverage.
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Platform Recommends Music By Tracking Artist Influence @PSFK

Platform Recommends Music By Tracking Artist Influence @PSFK | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Music Bloodline provides a historically-informed way of discovering new bands based on their reach.
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[MUST HAVE] 5 Essential Spreadsheets for Social Media Analytics

[MUST HAVE] 5 Essential Spreadsheets for Social Media Analytics | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. Here are five ready-made spreadsheets you can copy for free.
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[A Must-Read!] Social Media is a good tool, but you need a plan to make it work

[A Must-Read!] Social Media is a good tool, but you need a plan to make it work | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Social media should be integrated into a wider communictions strategy, argues charity communications expert John Suart.

 

The biggest sin when it comes to social media is to treat it like another news feed. Social media has the power to deliver much deeper relationships with your stakeholders, but that won't happen if you just post shortened versions of your media releases on Facebook."

 

 

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Another New Siri Advertising 2012 | Apple - iPhone 4S - TV Ad - Road Trip

From finding gas to discovering a great place to eat, Siri can help you get from A to B like never before.
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How Google plans to avoid Facebook’s “games ghetto” with Google+

How Google plans to avoid Facebook’s “games ghetto” with Google+ | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
"We've seen communities ruined by games," said Google+ engineering director David Glazer to a room full of app developers.

"How do we find that balance between people who are interested in games...
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New Model Agencies: Pod1 | A couple of Brits figure out how to recreate the mall experience online

New Model Agencies: Pod1 | A couple of Brits figure out how to recreate the mall experience online | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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New Model Agencies: Percolate | How an algorithm can help brands tweet productively - Adweek

New Model Agencies: Percolate | How an algorithm can help brands tweet productively - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
New Model Agencies: Percolate...
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Brand Genius: Meet the Geniuses | Revolutionary Strategies for Revolutionary Times - Adweek

Brand Genius: Meet the Geniuses | Revolutionary Strategies for Revolutionary Times - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

2011 Brand Genius award winners

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40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire

40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
American consumers are increasingly connected, and our recent survey shows they are increasingly multimedia multitasking.
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GetGlue prepares to take social TV mainstream with $12M in funding

GetGlue prepares to take social TV mainstream with $12M in funding | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
It's not in the same league as Facebook or a Twitter, or even half the size of Instagram, but GetGlue's highly-specialized social network for entertainment watchers could be on its way to superstar...
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Social Visionary Believes Gamification Is Now A Cultural Movement [Social Media Week] @PSFK

Social Visionary Believes Gamification Is Now A Cultural Movement [Social Media Week] @PSFK | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Gamificiation.Co CEO, Gabe Zichermann explains how the role of fun is currently being redefined in our society.
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Sunscreen Ad Revealed Only When the Sun Comes Out [VIDEO]

Sunscreen Ad Revealed Only When the Sun Comes Out [VIDEO] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"A Nivea billboard in Brazil is only visible when the sun shines on it.

 

Check out the video below to see how the large mosaic was put together."

 

[En] : Remember to turn the subtitles on in order to have the video translation [original language: Portuguese] -J.K.

 

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Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC]

Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Next time you pen an email subject line, think twice about the words you're using.
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Digital expertise on the board: An Interview with Dan Rosensweig

Digital expertise on the board: An Interview with Dan Rosensweig | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Advancements in digital technologies and social media like Facebook, Twitter, YouTube and the iPhone not only are changing the way customers interact with brands, they also are driving new business models and strategies. At the same time, the initial buzz around LinkedIn’s IPO and the Groupon IPO has directors thinking about the impact of digital strategy on their company’s valuation..."

 

[Please find the whole interview by clicking on the title]

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New Siri Advertising 2012 | Apple - iPhone 4S - TV Ad - Rock God

Siri knows all kinds of things -- even your nickname.
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New Model Agencies: Rokkan | How to do big things without being too big - Adweek

New Model Agencies: Rokkan | How to do big things without being too big - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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New Model Agencies: Firstborn | "The new stuff doesn't just happen in Brooklyn" - Adweek

New Model Agencies: Firstborn | "The new stuff doesn't just happen in Brooklyn" - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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New Model Agencies: Mirrorball | CEO Michael Blatter talks 'Social Currency' with Adweek

New Model Agencies: Mirrorball | CEO Michael Blatter talks 'Social Currency' with Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
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New Model Agency: Bond Strategy and Influence | Revolutionary Strategies for Revolutionary Times - Adweek

New Model Agency: Bond Strategy and Influence | Revolutionary Strategies for Revolutionary Times - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"New Model Agency: Bond Strategy and Influence

 

Marc Schiller explains how the great city of New York inspires even the marketing of a baby's high chair"

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Big Players, Big Ideas: Gerry Graf | Revolutionary Strategies For Revolutionary Times - Adweek

Big Players, Big Ideas: Gerry Graf | Revolutionary Strategies For Revolutionary Times - Adweek | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Big Players, Big Ideas: Gerry Graf For the Barton F Graf 9000 founder, it's all about the idea
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How People Use Smartphones and Tablets While Watching TV [STUDY]

How People Use Smartphones and Tablets While Watching TV [STUDY] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
TV viewing is increasingly becoming a multi-screen experience for owners of Internet-connected devices.
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