A 360° Perspectiv...
Follow
Find
2.0K views | +0 today
A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
Your new post is loading...
Your new post is loading...
Rescooped by Jim Kordoba from Gouvernance web - Quelles stratégies web ?
Scoop.it!

Web: 57.000 vidéos de l'Ina mises en ligne sur YouTube - 20minutes.fr

Web: 57.000 vidéos de l'Ina mises en ligne sur YouTube20minutes.frL'Institut national de l'audiovisuel et YouTube ont signé un partenariat permettant aux internautes du monde entier d'accéder gratuitement à une partie du fonds audiovisuel de l'Ina,...

Via A Grolleau-Fricard
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Crisis Communication Case: The Tweet That Ruined A Former Apple Designer's Weekend [Updated]

Apple-rot is setting in in the post-Steve era. That's the takeaway from some recent attention-grabbing headlines.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Twitter Chooses Berlin For German HQ, Says Report - AllTwitter

Twitter Chooses Berlin For German HQ, Says Report - AllTwitter | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Twitter Chooses Berlin For German HQ, Says Report...
more...
No comment yet.
Rescooped by Jim Kordoba from Stephane Favereaux
Scoop.it!

ROI Médias sociaux : Objectifs généraux et opérationnels | R. Vansnick blog

ROI Médias sociaux : Objectifs généraux et opérationnels | R. Vansnick blog | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

Via Stéphane FAVEREAUX
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

How Do You Market A Breakthrough Camera Like The Lytro? Very, Very Cleverly

How Do You Market A Breakthrough Camera Like The Lytro? Very, Very Cleverly | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The first thing you need to know about owning the newfangled Lytro camera is that it’s a lot like owning an adorable new puppy. Take it out in public and strangers will walk up to you, cooing about how cute it is and, perhaps, asking to play with it.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

What Americans Would Give Up For The Internet: Alcohol, Exercise, Showers, Sex

What Americans Would Give Up For The Internet: Alcohol, Exercise, Showers, Sex | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
How important is the Internet to us, really?
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

How to Fix Location-Based People Discovery | TechCrunch

How to Fix Location-Based People Discovery | TechCrunch | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
No clear winner came out of South by Southwest's battle of people discovery apps. Highlight seems to have received the best press, and according to Scoble, about 5% of SXSW used the service.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

China Leads World In New iOS & Android Activations; App Sessions Up 1126% Over Last Year

China Leads World In New iOS & Android Activations; App Sessions Up 1126% Over Last Year | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
New data from mobile analytics firm Flurry indicates the incredible growth potential of the Chinese smartphone market.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Customer Insights: Despite The Name, Report Finds “Mobile Games” Are Played Most Often At Home

Customer Insights: Despite The Name, Report Finds “Mobile Games” Are Played Most Often At Home | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Casual and mobile games company Miniclip has teamed up with app monetization platform and ad server MoPub, today releasing a joint study on the behavior of mobile gamers, breaking the group down by age, gender, and content preference.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

[Brands] Your Fingers Starring In Skittles Ads... Again | Branding Magazine

[Brands] Your Fingers Starring In Skittles Ads... Again | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Following last years success with Touch the Rainbow Skittles campaign (the campaign won two gold Lions at the Cannes ad festival), BBDO Toronto decided to do the same trick this year.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

[Brands] Internet Explorer Aims For Comeback With Humorous Ads | Branding Magazine

[Brands] Internet Explorer Aims For Comeback With Humorous Ads | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Internet Explorer is trying to make a comeback with IE9. Will it succeed in its mission? I don't know - you tell me! Are these witty, down-to-earth, absolutely honest ads going to change your mind about IE?
more...
No comment yet.
Rescooped by Jim Kordoba from Gouvernance web - Quelles stratégies web ?
Scoop.it!

Apple's Glass Stores: A Danger to Birds and Old Ladies?

Apple's Glass Stores: A Danger to Birds and Old Ladies? | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Every year thousands of birds smack their faces on the glass walls of Apple Stores, and it's very sad. But have you ever considered the grandmas? An 83-year-old fur magnate walked face-first into an Apple Store door.

Via A Grolleau-Fricard
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Les dimensions pour personnaliser Facebook Timeline - Blog du modérateur

Les dimensions pour personnaliser Facebook Timeline - Blog du modérateur | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Depuis l'arrivée de la nouvelle version des profils et des pages Facebook (dite Timeline), il existe de nombreux types de photographies.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Confidentialité : la CNIL pose 69 questions à Google - Blog du modérateur

Confidentialité : la CNIL pose 69 questions à Google - Blog du modérateur | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Depuis le 1er mars dernier, Google a décidé d'unifier ses règles de confidentialité.
more...
No comment yet.
Rescooped by Jim Kordoba from Design Revolution
Scoop.it!

‘Sentiment Analysis’ The Most Important Internet Marketing Truth

‘Sentiment Analysis’ The Most Important Internet Marketing Truth | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”

 

So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?

 

Understanding who the key decision makers are and how to reach them is marketing gold.

 

Read More: http://blogs.wsj.com/tech-europe/2012/03/16/sentiment-analysis-aims-to-sort-marketing-truths/?mod=google_news_blog

 

**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty


Via Antonino Militello, Martin (Marty) Smith
more...
Martin (Marty) Smith's comment, March 22, 2012 3:40 PM
Thanks Jim. Marty
Martin (Marty) Smith's comment, March 22, 2012 3:41 PM
Forgot to tell you how much I appreciate your AMAZING curation. Keep it coming. Marty
Jim Kordoba's comment, March 23, 2012 2:18 PM
Thank YOU Marty! You really rock, man, and I really mean it! Have an awesome weekend & keep in touch!! #KeepRocking ;)
Scooped by Jim Kordoba
Scoop.it!

Say Goodbye to User Name and Password Logins, and Hello to 'OneID'

Say Goodbye to User Name and Password Logins, and Hello to 'OneID' | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
OneID is a combination of advanced asymmetric cryptography that work to identify a user through multiple electronic devices.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Unpacking The Land Mines Of Race And Religion, To Create The Jeremy Lin Brand

Unpacking The Land Mines Of Race And Religion, To Create The Jeremy Lin Brand | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The hype has faded into a murmur. But even though Linsanity now seems quaint, Jeremy Lin has proven himself quite nicely, thank you. The Knicks are winning again, and last night, he poured in 18 points and 10 assists.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

All The Video From London Web Summit

All The Video From London Web Summit | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
There was a heck of a lot of content on stage at London Web Summit, and it's not easy to summarise all the conversations between 1,000 attendees, 60 speakers and three stages.
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Doug Nichol: Sunshine [Short film - Advertising producer John Benet: McDonalds shoot in Shanghai]

Doug Nichol: Sunshine [Short film - Advertising producer John Benet: McDonalds shoot in Shanghai] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

This impeccable short film follows advertising producer John Benet as he oversees a McDonalds shoot in Shanghai. It’s a beautifully shot, honest, heartfelt portrayal of the point at which creativity and commerce intersect. There’s an existential undertone as Benet defines and in some ways defends his profession, and the film touches on questions of modernisation and the homogeny of globalised culture – “It’s my job to sell that sameness.” This is 15 minutes very well spent.

www.partizan.com/doug-nichol

Related Articles

more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

Breaking Down The “Wall” Between Digital Tech And Brand Strategy | Branding Magazine

Breaking Down The “Wall” Between Digital Tech And Brand Strategy | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
The debut of Brand Keys Digital Platform GPS, by the New York-based brand and customer loyalty and engagement consultancy www.brandkeys.com, at the OMMA Global conference Digital Moneyball, in San Francisco today, provides marketers the ability to...
more...
No comment yet.
Scooped by Jim Kordoba
Scoop.it!

[Brands] Sony "Made Of Imagination" By Wes Anderson | Branding Magazine

[Brands] Sony "Made Of Imagination" By Wes Anderson | Branding Magazine | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Sony portrayed what a kid's dream smartphone concept would be and hired director Wes Anderson to make those dreams come to life with some of that Fantastic Mr. Fox charm.
more...
No comment yet.