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24 Ways To Make Life Hard For Your SEO Team

24 Ways To Make Life Hard For Your SEO Team | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private.
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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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MOOC, cours en ligne, applications : l'enseignement en ligne décolle en France

MOOC, cours en ligne, applications : l'enseignement en ligne décolle en France | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Depuis quelques années, les initiatives liées à l'éducation et l'apprentissage se sont développées et multipliées sur le web, et le contenu des offres s'est progressivement consolidé, notamment avec le mouvement MOOC.

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Brian Chesky And Sequoia’s Alfred Lin On Adding The Wow Factor To Airbnb’s Customer Service | TechCrunch

Brian Chesky And Sequoia’s Alfred Lin On Adding The Wow Factor To Airbnb’s Customer Service | TechCrunch | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
As we mentioned earlier this week, Airbnb co-founder Brian Chesky and Sequoia Capital partner, Airbnb board member, and former Zappos COO Alfred Lin joined us in the TechCrunch TV studio for a special three-part series on how Chesky and Lin work...
Jim Kordoba's insight:

Can a social-network-based service actually have a corporate culture? Clearly and honesyly asuming their commercial approach, Airbnb seems to be succesful where major brands are failing. 

 

-JimK

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Amazon Makes A Play For Startups With Its AWS Activate Service Bundle And Support Network | TechCrunch

Amazon Makes A Play For Startups With Its AWS Activate Service Bundle And Support Network | TechCrunch | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Amazon's AWS cloud services division has become one of the go-to places for startups looking for hosting and other services for their apps and other business.
Jim Kordoba's insight:

After the world's leaders in the field of education, it seems now to be the turn of big corporations to offer free training as a way of increasing their notoriety. Amazon is thus presenting their latest moves in the realm of cloud computing, and offering startups, incubators and other third parties the opportunity of being trained for those new uses. A smart move beyond customer fidelization, in my humble opinion, since it'll have both - the innovation and the consumers- working together from the very beginning of the project implementation.

 

There's a particular case in France that summarizes the effectiveness of this kind of customer approach: the telecommunications firm simply known as Free (CEO: Xavier Neel). After dramatically reducing the actual cost of telecommunications (both by technological progress and reducing customer input), he's now working on a code school that should offer its programs with no fees. His experiences with the telecom branch of his enterprise have shown that this kind of investments actually multiply incomes in the very short term. 

 

All of this reminds me a great paper by Peter Bourke, called UnSelling: Sell Less to Win More. His approach is worth the time, and he has really done his best to provide in-depth proof for it. As one of my former Business teachers used to say, "Sometimes you win a lot more by reaching someone and capitalizing their friendship than by actually selling them something just for once".

 

- JimK

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Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment | TechCrunch

Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment | TechCrunch | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

TechCrunch 

Jim Kordoba's insight:

One of the greatest ways social media have transformed everyday life for thousands of people, is by democratizing the right-to-the-word and empowering people. Recent history brings us lots of examples: from the role SM played during the so-called "Arabian Spring" to the way it's being used in Brazil for preventing violence in streets, both professional journalists and common people now have the same access (if not the same amount of actual listeners) to public speech. 

 

Nonetheless, the way that increasing word-power is evolving and being actually used, as well as its balance with ethics and social responsibility, is still subject to debate. Either way, there is a fact, and it's that social media have won a certain degree of notoriety in terms of place for sharing information in real time, virtually all around the world. 

 

Now that Twitter IPO date is closer (there are rumors that it will take place the 15th november, according to an article published yesterday by John Koetsier from Venturebeat), it seems that the social network has decided to drive, somehow, that kind of "side-effect" service into its core offer of services. This article by TechCruch explores some hypotheses about some facts and some ideas around the @Eventparrot experiment. What do you think about them?

-JimK 

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Impact of Slogans on Branding | Social Media Today

Impact of Slogans on Branding | Social Media Today | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time.
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Follow one designer as he strips branded objects to their most basic form

Follow one designer as he strips branded objects to their most basic form | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Today, brands envelop our lives more than ever before. Every shirt, pen, book, lamp, car, plane, etc. has been branded. There's no way to possibly avoid the logo types, color schemes, ...
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Social App Marries the Fun of Group Couponing with Check-Ins

Social App Marries the Fun of Group Couponing with Check-Ins | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
JoynIn is a daily deals website and mobile application that mixes the fun of couponing with checking in.
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Satisfied Employees Become Your Brand Champions | Branding & Internal Communication

Satisfied Employees Become Your Brand Champions | Branding & Internal Communication | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Happy employees lead to happy customers."

 

In times when enterprises' "intimacy" is getting more and more exposed, healthy families communications logics become sort-of models for healthy enterprises branding. During happy times and more even in crisis times, healthy families seem to get their strenght from robust and sincere-yet-not-rude communication and mutual care. This logic, applied to enterprises internal communication, can really be the clue to a real synergy between managers and employees in the field of enterprise branding. Apple's Steve Jobs showed us that managers can be the word people in smooth & happy times. Crisis contexts like Kervel's case in Société Générale teached us that a massive group of satisfied employees can be the best enterprise's advocates in hard times. As for good times and crisis contexts, satisfied employees can always be the most positive branding influence on customers. -Jim K

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Make a Flashy HTML5 Website Without Coding or Plug-Ins

Make a Flashy HTML5 Website Without Coding or Plug-Ins | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

"Wix.com is providing free, easy-to-use HTML5 templates to its users."

 

Of course, it's always better to have an expert who can understand your brand's DNA so your on-line presence actually communicate who you are and what your brand is all about. Nowadays tech state-of-the-Art won't replace human understanding nor expertize. However, if you are a very small business, a student or just starting with a small budget, this kind of tools can be really useful. You still have to take into account what you really want to communicate and the way you want to do it, so your design choices help you building a successful branding strategy. Hopefully, it will lead you to brand success and better incomes that let you invest in more personalized solutions and a unique website completely conceived based on who you are and what you have to listen and say. Whatever your decision will be, "A journey of a thousand miles begins with a single step", as Laozi said. Just walk in the right way... and enjoy it! -Jim K.
 

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L’effet de l’économie numérique sur l’emploi : la curiosité qui fait germer le changement

L’effet de l’économie numérique sur l’emploi : la curiosité qui fait germer le changement | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Le digital a bouleversé notre monde. Et l'utilisation de Facebook n'est que la pointe visible de l'iceberg.

Via A Grolleau-Fricard
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Comportement du consommateur : les zones de profit inexplorées pour les e-commerçants

Comportement du consommateur : les zones de profit inexplorées pour les e-commerçants | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Pour les pure-players ecommerce, quelles sont les zones d'optimisation potentielle sur des actions rarement explorées ou peu évoquées par les managers ?

Via A Grolleau-Fricard
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Yahoo : bataille au sommet pour une nouvelle stratégie - ZDNet (Blog)

Yahoo : bataille au sommet pour une nouvelle stratégie - ZDNet (Blog) | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
ZDNet (Blog)Yahoo : bataille au sommet pour une nouvelle stratégieZDNet (Blog)Business - Pour peser sur la stratégie du groupe, l'actionnaire et dirigeant d'un hedge fund, Daniel Loeb, préconisait la nomination de quatre nouveaux membres du comité...

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30 outils indispensables pour la rédaction de contenus optimisés pour le web | Polynet, le blog

30 outils indispensables pour la rédaction de contenus optimisés pour le web | Polynet, le blog | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Voici une présentation de 30 outils indispensables pour la rédaction de contenus optimisés pour le web réalisée par Isabelle Canivet et Jean-Marc Hardy à l'occasion des Journées pour le Contenu Web 2012.

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[US] GO-NOWHERE GENERATION: Why Young People Are Stuck

[US] GO-NOWHERE GENERATION: Why Young People Are Stuck | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Young people have never been more connected and yet they are moving less and less.

Via Digitives
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Crowdsourced Design Startup Dispop Gets Into the Ad-Buying Business | TechCrunch

Crowdsourced Design Startup Dispop Gets Into the Ad-Buying Business | TechCrunch | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Dispop, the startup that allows businesses to crowdsource the design of their ads, has relaunched its platform with a big addition — the ability to actually run ad campaigns.
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50 chiffres-clé sur les tendances technologiques (mobile, social ...

50 chiffres-clé sur les tendances technologiques (mobile, social ... | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Si vous travaillez dans les milieux technologiques ou la publicité, quelques chiffres d'actualité en rapport avec l'évolution du mobile, du social media et.

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Helpful Social Media Statistics [Infographic]

Helpful Social Media Statistics [Infographic] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.

Via Catherine Pham, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 25, 2013 4:28 AM

Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.

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[Must-read!] How to Attend a Conference as Yourself

[Must-read!] How to Attend a Conference as Yourself | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
I often feel awkward when I go to a conference. Reluctant to sidle up to a stranger and introduce myself, I roam, like I did at college parties, self-conscious, seltzer water in hand, not fitting in.
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24 Ways To Make Life Hard For Your SEO Team

24 Ways To Make Life Hard For Your SEO Team | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private.
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The Three Challenges for Social Customer Service

The Three Challenges for Social Customer Service | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

The metaphore is dead simple and yet it is realistic: Social Media is like a party, and being there just for showing up is not enough, even harmful for your reputation or your brand. Most of us can remember those good ol'high school parties in friends' houses, where everybody were having fun, knowing new people and keeping in touch with friends. There were also this hard-to-socialize girl or guy who didn't seem to care about anybody's presence, so everybody was asking what that person was doing there. As a teenager, I used to think it was kind of a "status" matter, but as I growed up, it became kind of arrogant and somehow ridiculous to me. Some attitudes can be almost ok for teenagers with existential or identity problems, but in Social Media party, businesses, people and brands that really asume what they are and forsake branding maturity can't just be there for the sake of "status". It is not just a matter of being 'on' Social Media... it's rather a matter of being or becoming really social. Call-center communications logics are just the start -and the least- of Social Customer Service, and the three simple principles stated in this article can be really useful for begining or improving Social Media relations with customers. -Jim K.

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What To Pin To The Top Of Your Facebook Timeline

What To Pin To The Top Of Your Facebook Timeline | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Here's a list of things you might want to pin to the top of your timeline page on Facebook -- plus clarification about the difference between pinning and highlighting.
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3 Ways Pinterest Can Damage Your Small Business

3 Ways Pinterest Can Damage Your Small Business | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Pinterest can drive traffic for your business, but be wary about how you use it.
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Quels indicateurs d’efficacité pour une stratégie social media ?

Quels indicateurs d’efficacité pour une stratégie social media ? | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Si on vous parle de nombre de visiteurs uniques, de pages vues, de taux de rebond, vous avez sans doute l’habitude de maîtriser ces variables sur votre site … Mais sur les réseaux soc...

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Témoignage d’expert : Facebook et les banques, Fabien Denais sur Up 2 Social

Témoignage d’expert : Facebook et les banques, Fabien Denais sur Up 2 Social | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
Fabien Denais, Community Manager du Crédit Agricole, a participé à l’écriture du livre blanc : « Gagnez plus avec Facebook ». Découvrez son témoignage :



Quelle stratégie le Crédit Agricole utilise sur Facebook ?

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Les promesses de Pinterest

Les promesses de Pinterest | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it
La jeune plateforme communautaire connaît une ascension fulgurante aux États-Unis et devient aussi importante que Facebook et Twitter. Plus qu'un phénomène de mode, le réseau est pris au sérieux par les marketeurs.

Via A Grolleau-Fricard
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