Depuis quelques années, les initiatives liées à l'éducation et l'apprentissage se sont développées et multipliées sur le web, et le contenu des offres s'est progressivement consolidé, notamment avec le mouvement MOOC.
As we mentioned earlier this week, Airbnb co-founder Brian Chesky and Sequoia Capital partner, Airbnb board member, and former Zappos COO Alfred Lin joined us in the TechCrunch TV studio for a special three-part series on how Chesky and Lin work...
Jim Kordoba's insight:
Can a social-network-based service actually have a corporate culture? Clearly and honesyly asuming their commercial approach, Airbnb seems to be succesful where major brands are failing.
Amazon's AWS cloud services division has become one of the go-to places for startups looking for hosting and other services for their apps and other business.
Jim Kordoba's insight:
After the world's leaders in the field of education, it seems now to be the turn of big corporations to offer free training as a way of increasing their notoriety. Amazon is thus presenting their latest moves in the realm of cloud computing, and offering startups, incubators and other third parties the opportunity of being trained for those new uses. A smart move beyond customer fidelization, in my humble opinion, since it'll have both - the innovation and the consumers- working together from the very beginning of the project implementation.
There's a particular case in France that summarizes the effectiveness of this kind of customer approach: the telecommunications firm simply known as Free (CEO: Xavier Neel). After dramatically reducing the actual cost of telecommunications (both by technological progress and reducing customer input), he's now working on a code school that should offer its programs with no fees. His experiences with the telecom branch of his enterprise have shown that this kind of investments actually multiply incomes in the very short term.
All of this reminds me a great paper by Peter Bourke, called UnSelling: Sell Less to Win More. His approach is worth the time, and he has really done his best to provide in-depth proof for it. As one of my former Business teachers used to say, "Sometimes you win a lot more by reaching someone and capitalizing their friendship than by actually selling them something just for once".
One of the greatest ways social media have transformed everyday life for thousands of people, is by democratizing the right-to-the-word and empowering people. Recent history brings us lots of examples: from the role SM played during the so-called "Arabian Spring" to the way it's being used in Brazil for preventing violence in streets, both professional journalists and common people now have the same access (if not the same amount of actual listeners) to public speech.
Nonetheless, the way that increasing word-power is evolving and being actually used, as well as its balance with ethics and social responsibility, is still subject to debate. Either way, there is a fact, and it's that social media have won a certain degree of notoriety in terms of place for sharing information in real time, virtually all around the world.
Now that Twitter IPO date is closer (there are rumors that it will take place the 15th november, according to an article published yesterday by John Koetsier from Venturebeat), it seems that the social network has decided to drive, somehow, that kind of "side-effect" service into its core offer of services. This article by TechCruch explores some hypotheses about some facts and some ideas around the @Eventparrot experiment. What do you think about them?
In times when enterprises' "intimacy" is getting more and more exposed, healthy families communications logics become sort-of models for healthy enterprises branding. During happy times and more even in crisis times, healthy families seem to get their strenght from robust and sincere-yet-not-rude communication and mutual care. This logic, applied to enterprises internal communication, can really be the clue to a real synergy between managers and employees in the field of enterprise branding. Apple's Steve Jobs showed us that managers can be the word people in smooth & happy times. Crisis contexts like Kervel's case in Société Générale teached us that a massive group of satisfied employees can be the best enterprise's advocates in hard times. As for good times and crisis contexts, satisfied employees can always be the most positive branding influence on customers. -Jim K
"Wix.com is providing free, easy-to-use HTML5 templates to its users."
Of course, it's always better to have an expert who can understand your brand's DNA so your on-line presence actually communicate who you are and what your brand is all about. Nowadays tech state-of-the-Art won't replace human understanding nor expertize. However, if you are a very small business, a student or just starting with a small budget, this kind of tools can be really useful. You still have to take into account what you really want to communicate and the way you want to do it, so your design choices help you building a successful branding strategy. Hopefully, it will lead you to brand success and better incomes that let you invest in more personalized solutions and a unique website completely conceived based on who you are and what you have to listen and say. Whatever your decision will be, "A journey of a thousand miles begins with a single step", as Laozi said. Just walk in the right way... and enjoy it! -Jim K.
ZDNet (Blog)Yahoo : bataille au sommet pour une nouvelle stratégieZDNet (Blog)Business - Pour peser sur la stratégie du groupe, l'actionnaire et dirigeant d'un hedge fund, Daniel Loeb, préconisait la nomination de quatre nouveaux membres du comité...
Voici une présentation de 30 outils indispensables pour la rédaction de contenus optimisés pour le web réalisée par Isabelle Canivet et Jean-Marc Hardy à l'occasion des Journées pour le Contenu Web 2012.
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.
The metaphore is dead simple and yet it is realistic: Social Media is like a party, and being there just for showing up is not enough, even harmful for your reputation or your brand. Most of us can remember those good ol'high school parties in friends' houses, where everybody were having fun, knowing new people and keeping in touch with friends. There were also this hard-to-socialize girl or guy who didn't seem to care about anybody's presence, so everybody was asking what that person was doing there. As a teenager, I used to think it was kind of a "status" matter, but as I growed up, it became kind of arrogant and somehow ridiculous to me. Some attitudes can be almost ok for teenagers with existential or identity problems, but in Social Media party, businesses, people and brands that really asume what they are and forsake branding maturity can't just be there for the sake of "status". It is not just a matter of being 'on' Social Media... it's rather a matter of being or becoming really social. Call-center communications logics are just the start -and the least- of Social Customer Service, and the three simple principles stated in this article can be really useful for begining or improving Social Media relations with customers. -Jim K.
La jeune plateforme communautaire connaît une ascension fulgurante aux États-Unis et devient aussi importante que Facebook et Twitter. Plus qu'un phénomène de mode, le réseau est pris au sérieux par les marketeurs.
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