"Wix.com is providing free, easy-to-use HTML5 templates to its users."
Of course, it's always better to have an expert who can understand your brand's DNA so your on-line presence actually communicate who you are and what your brand is all about. Nowadays tech state-of-the-Art won't replace human understanding nor expertize. However, if you are a very small business, a student or just starting with a small budget, this kind of tools can be really useful. You still have to take into account what you really want to communicate and the way you want to do it, so your design choices help you building a successful branding strategy. Hopefully, it will lead you to brand success and better incomes that let you invest in more personalized solutions and a unique website completely conceived based on who you are and what you have to listen and say. Whatever your decision will be, "A journey of a thousand miles begins with a single step", as Laozi said. Just walk in the right way... and enjoy it! -Jim K.