The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”
So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?
Understanding who the key decision makers are and how to reach them is marketing gold.
**** The reasons I love sentiment analysis have to do with Plato. It feels like we are in Plato's cave looking at flat analytics that easily mislead. One of my favorite sayings is, "using that data we will fly the plane into the ground and feel good about it all the way in." I love the turn of a dramatic metaphor, but the point is valid. Context is the hardest thing to fully create, reproduce or SEE and FEEL online because sentiment is the missng element. I think this missing sentiment is why web sites are so cold and emails get you in trouble. We "warm up" sites with graphics and design, but bridging the sentiment gap is currently impossible. If web 2.0 is about can opening sites to social 3.0 is going to be about making sites that feel like the things we are pitching, sharing and curaing. Marty
Via Antonino Militello, Martin (Marty) Smith