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A 360° Perspective of Communications, Strategy, Technology and Advertising
360° Strategies, Communications, Marketing, Advertising & Supports
Curated by Jim Kordoba
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

This post is from Mashable and it has valuable information for your brand marketing strategy. It tells you what your social consumer is most influenced and much more.

 

"This is an excellent article and a great analysis of the new age, social consumer segmentation. says Chris Abate and I must say I agree with him!

 

The emphasis on search as being still the main way people research products might be a reality but it’s fast being challenged by social, word-of-mouth referrals from the people we trust must in our lives, our friends/family.

 

The advent of Sponsored Stories in Facebook’s new plans will continue to erode the dominance of search as the means by which people research products as prep for purchases."

 

Intro:

 

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon?

 

What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

 

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google.

 

****So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

 

But regardless of what kind of consumer you’re trying to reach or what you’re selling,

 

****your SEO better be top notch — search is the most important influence on the web.

 

The infographic, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

 

 You'll find some amazing statistics this is definitely worth your time.


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5 Types of Content Guaranteed to Grab Attention

5 Types of Content Guaranteed to Grab Attention | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it

This piece was written by Carl Friesen for Content Marketing Institute 

 

Here are five types of content that will change the way people think about and engage with your brand or organization.

 

To produce compelling content, you need criteria, here are some great suggestions that point you in the right direction:

 

Here are some of the highlights:

1. The trend type of content positions you as someone who understands your customer's world and cares about helping to provide a good outcome.

 

 **Think of a changing situation that's affecting your customers. It could be a societal or political change.

 

**What's relevant to your success is coming up with new solutions to match your clients' situation

 

2.The Meteor: "We'll be there for you if you have a problem

 

**Watch for news or sudden changes that affect people in your market

 

**Be prepared to move fast to create content that describes the event itself, give some background and make recommendations on how to avoid problems and/or achieve benefits

 

3. The How-To: "We Care About Your Success"

 

**Choosing a process that you now well and which will be relevant to your market

 

**Writing out steps involved in achieving the intended outcome

 

4. The How-To-Work-With "You can trust us to meet your needs"

 

**List the roadblocks and problems that can get in the way, and provide suggestions on how to deal with them

 

5. The Case Study: "We can meet your needs - we've achieved success already"

 

**Listing the sstps that you followed, including how you resolved problems along the way

 

Curated by Jan Gordon covering, "Content Marketing, Branding and Beyond"

 

Read full article here [http://bit.ly/yOuRE9]


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