Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time. 
Today, brands envelop our lives more than ever before. Every shirt, pen, book, lamp, car, plane, etc. has been branded. There's no way to possibly avoid the logo types, color schemes, ... 
JoynIn is a daily deals website and mobile application that mixes the fun of couponing with checking in. 
"Happy employees lead to happy customers."
In times when enterprises' "intimacy" is getting more and more exposed, healthy families communications logics become sort-of models for healthy enterprises branding. During happy times and more even in crisis times, healthy families seem to get their strenght from robust and sincere-yet-not-rude communication and mutual care. This logic, applied to enterprises internal communication, can really be the clue to a real synergy between managers and employees in the field of enterprise branding. Apple's Steve Jobs showed us that managers can be the word people in smooth & happy times. Crisis contexts like Kervel's case in Société Générale teached us that a massive group of satisfied employees can be the best enterprise's advocates in hard times. As for good times and crisis contexts, satisfied employees can always be the most positive branding influence on customers. -Jim K 
"Wix.com is providing free, easy-to-use HTML5 templates to its users."
Of course, it's always better to have an expert who can understand your brand's DNA so your on-line presence actually communicate who you are and what your brand is all about. Nowadays tech state-of-the-Art won't replace human understanding nor expertize. However, if you are a very small business, a student or just starting with a small budget, this kind of tools can be really useful. You still have to take into account what you really want to communicate and the way you want to do it, so your design choices help you building a successful branding strategy. Hopefully, it will lead you to brand success and better incomes that let you invest in more personalized solutions and a unique website completely conceived based on who you are and what you have to listen and say. Whatever your decision will be, "A journey of a thousand miles begins with a single step", as Laozi said. Just walk in the right way... and enjoy it! -Jim K. 
Le digital a bouleversé notre monde. Et l'utilisation de Facebook n'est que la pointe visible de l'iceberg. Via A Grolleau-Fricard 
Pour les pure-players ecommerce, quelles sont les zones d'optimisation potentielle sur des actions rarement explorées ou peu évoquées par les managers ? Via A Grolleau-Fricard 
ZDNet (Blog)Yahoo : bataille au sommet pour une nouvelle stratégieZDNet (Blog)Business - Pour peser sur la stratégie du groupe, l'actionnaire et dirigeant d'un hedge fund, Daniel Loeb, préconisait la nomination de quatre nouveaux membres du comité... Via A Grolleau-Fricard 
Voici une présentation de 30 outils indispensables pour la rédaction de contenus optimisés pour le web réalisée par Isabelle Canivet et Jean-Marc Hardy à l'occasion des Journées pour le Contenu Web 2012. Via A Grolleau-Fricard 
Every year thousands of birds smack their faces on the glass walls of Apple Stores, and it's very sad. But have you ever considered the grandmas? An 83-year-old fur magnate walked face-first into an Apple Store door. Via A Grolleau-Fricard 
Depuis l'arrivée de la nouvelle version des profils et des pages Facebook (dite Timeline), il existe de nombreux types de photographies. 
Depuis le 1er mars dernier, Google a décidé d'unifier ses règles de confidentialité. |
![[Must-read!] How to Attend a Conference as Yourself | A 360° Perspective of Communications, Strategy, Technology and Advertising | Scoop.it](http://img.scoop.it/Tv5YOTz-bvlRVC7ssNkqEzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I often feel awkward when I go to a conference. Reluctant to sidle up to a stranger and introduce myself, I roam, like I did at college parties, self-conscious, seltzer water in hand, not fitting in. 
While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this: The search engines keep the details of their ranking algorithms private. 
The metaphore is dead simple and yet it is realistic: Social Media is like a party, and being there just for showing up is not enough, even harmful for your reputation or your brand. Most of us can remember those good ol'high school parties in friends' houses, where everybody were having fun, knowing new people and keeping in touch with friends. There were also this hard-to-socialize girl or guy who didn't seem to care about anybody's presence, so everybody was asking what that person was doing there. As a teenager, I used to think it was kind of a "status" matter, but as I growed up, it became kind of arrogant and somehow ridiculous to me. Some attitudes can be almost ok for teenagers with existential or identity problems, but in Social Media party, businesses, people and brands that really asume what they are and forsake branding maturity can't just be there for the sake of "status". It is not just a matter of being 'on' Social Media... it's rather a matter of being or becoming really social. Call-center communications logics are just the start -and the least- of Social Customer Service, and the three simple principles stated in this article can be really useful for begining or improving Social Media relations with customers. -Jim K. 
Here's a list of things you might want to pin to the top of your timeline page on Facebook -- plus clarification about the difference between pinning and highlighting. 
Pinterest can drive traffic for your business, but be wary about how you use it. 
Si on vous parle de nombre de visiteurs uniques, de pages vues, de taux de rebond, vous avez sans doute l’habitude de maîtriser ces variables sur votre site … Mais sur les réseaux soc... Via A Grolleau-Fricard 
Fabien Denais, Community Manager du Crédit Agricole, a participé à l’écriture du livre blanc : « Gagnez plus avec Facebook ». Découvrez son témoignage : Via A Grolleau-Fricard 
La jeune plateforme communautaire connaît une ascension fulgurante aux États-Unis et devient aussi importante que Facebook et Twitter. Plus qu'un phénomène de mode, le réseau est pris au sérieux par les marketeurs. Via A Grolleau-Fricard Web: 57.000 vidéos de l'Ina mises en ligne sur YouTube20minutes.frL'Institut national de l'audiovisuel et YouTube ont signé un partenariat permettant aux internautes du monde entier d'accéder gratuitement à une partie du fonds audiovisuel de l'Ina,... Via A Grolleau-Fricard Apple-rot is setting in in the post-Steve era. That's the takeaway from some recent attention-grabbing headlines. 
Twitter Chooses Berlin For German HQ, Says Report... 
Olivier Jadzinski | Conseils, Entreprendre, Site... |
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