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How Promoting Your Articles Turns Into Shares and New Friends

How Promoting Your Articles Turns Into Shares and New Friends | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
A lot of people are asking; how do I grow my business online? I’ve tried it and it just doesn’t work. Google doesn’t like my website, and my social media is… well it’s not very social. How do I grow my online presence for real?
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Why are You Not Where You Want to Be Online?

Why are You Not Where You Want to Be Online? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Not enough viewers or readers on your website; not enough engagement on social media; not enough people wanting to buy your products or services? Those are the most common problems business owners have when it comes to their online experiences.
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Mastering Your Business - 5 Areas You Must Perfect to Succeed

Mastering Your Business - 5 Areas You Must Perfect to Succeed | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Who hasn't felt overwhelmed by the demands of running a business? Perhaps it isn't the glory that you thought it might be?
The truth of the matter is this; You may not own your business, your business may own you! Unfortunately, It’s not uncommon in the small business world.
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What's The Problem With TED Storytelling?

What's The Problem With TED Storytelling? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
TED is changing the public discourse -- and not all for the better.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 2014 3:24 PM

Here's an article that makes us question how TED talks have been shaping our business storytelling -- and maybe not in such a good way.


As the author, Nick Morgan, states -- and I agree with him -- TED talks are fabulous. We love TED. TED talks have definitely impacted business presentations for the better.


Yet Morgan makes 2 very important points regarding public speaking and business storytelling:

  1. Shorter personal speeches. What's wrong with that?? Well, as Morgan says, "What’s wrong with shorter speeches is that you can't persuade people to change in 15 minutes, because you can't make them emotionally uncomfortable enough with the status quo to be ready to embrace something new." He continues with some relevant stats.
  2. A story about your personal revelation might not apply to the goal of the speech. There are all kinds of stories to tell, but TED talks seem to tell us that the stories we should share need to be about a personal revelation we've had.


My take-aways from reading this article and the additional insights Morgan has?

  1. If you want people to change, stories need to be longer. Or presentations need to be longer with several different types of stories told.
  2. A springboard story (short anecdote) may get people started, but other story sharing is needed to sustain the effort.
  3. Personal revelation stories might not be the point -- share stories that are not about you.


There's good common sense wisdom in this article that makes us think twice about effective business storytelling. It is definitely worth the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rewind Saturday: This Weeks Influencers, Better Blogging, Dating Your Posts, Improving Your Writing, How Often To Write, and Branding for Social Media

Rewind Saturday: This Weeks Influencers, Better Blogging, Dating Your Posts, Improving Your Writing, How Often To Write, and Branding for Social Media | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
This last week was an incredible one of connecting and learning from other bloggers who offer a very different service than I do but serve the same audience. Here are some articles this week that were profound and thoughtful enough to make it onto my Facebook fan page
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If Someone Only Visits One Page on My Website, Is It A Big Deal?

If Someone Only Visits One Page on My Website, Is It A Big Deal? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Many people, rightly so, are very frustrated that when they share out their links to blog articles and landing pages to social media and directories they don't get people staying on their site to interact with it or engage at a meaningful level and leave the page as fast as they came.
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If Content is King, Why Isn't Anyone Reading My Blog

If Content is King, Why Isn't Anyone Reading My Blog | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Are you spending a lot of time writing blog articles and getting no traffic in return? If so, you are not alone. Many people are creating great content that is really helpful to their audience. But their audience has no idea it’s there and no one is seeing or reading it. What can you do?
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You Don’t Have to be Ashamed of Your Website

You Don’t Have to be Ashamed of Your Website | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Have you ever been to an event and someone asked for your website address, but you knew something was not right so you made a few excuses for it? “We are getting ready to update it.” “Not everything is on it yet.” “Please don’t pay attention to the way it looks, we are going to redesign it.”
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UnVeil the Web :: Are Lancaster PA Businesses Behind in Online Technology?

UnVeil the Web :: Are Lancaster PA Businesses Behind in Online Technology? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Unveil Digital Strategies is proud to call Lancaster, PA our home. It has so much to offer...but it also is lacking the right online technologies in the small business community.
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6 Reasons Your Website Isn’t Working For Your Business and How To Fix It

6 Reasons Your Website Isn’t Working For Your Business and How To Fix It | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Is your website accomplishing its purpose for your business? Have you even really defined what its purpose is and how it’s supposed to help your business? Learn six reasons your website isn't working for your business and how you can fix it.
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Why Isn’t Your Online Presence Exploding?

Why Isn’t Your Online Presence Exploding? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
I just want to ask you one simple question: “Is your online presence exploding?” I am willing to bet that the overwhelming majority think their website is either well done or at least adequate. But compared to what metric? In all likely hood it’s determined by the court of personal opinion; that being the personal opinion of the site owner or company; not the site visitors or your prospects who will never tell you the truth about your website or why they won't engage with you online. They may not even be able to tell you, but they know they just cannot get themselves to do it.
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Want to Know Why Your Online Efforts Stin

Want to Know Why Your Online Efforts Stin | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
You post really good copy on your website, you blog occasionally or even regularly, you put stuff on Facebook, Twitter, LinkedIn groups, Pinterest and still; no substantive growth for your efforts.
Why?
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How To Change a Spam Message Into One I Want to Read

How To Change a Spam Message Into One I Want to Read | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Do you ever get messages on Facebook or LinkedIn that are just so spammy and full of sales pitches that it drives you crazy? Worse yet, are you someone who is sending those messages? If so, the odds are you’re not doing it on purpose; you just don’t realize what you’re doing and that there is a better way to do it.
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Why Should I Visit Your Website, Stay On It, or Buy From You?

Why Should I Visit Your Website, Stay On It, or Buy From You? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Growing your business through the internet is a daunting task full of challenges and complexities. It requires vision, strategy, and implementation if you really want to be successful.
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Is Sharing A Link on Social Sites Killing Your Website?

Is Sharing A Link on Social Sites Killing Your Website? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
There has been a lot of talk online of late about the value of sharing a link from your blog article or landing page to social and bookmarking sites and if those sites are hurting your website.
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3 Ways To Increase Engagement, Become a Destination Place Online, and Make More Money?

3 Ways To Increase Engagement, Become a Destination Place Online, and Make More Money? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Have you ever wondered why your website doesn't get many hits or why your social media doesn't get much engagement?
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What is The Real Cost of Website Done In-House?

What is The Real Cost of Website Done In-House? | Websites for Marketing, Efficiency, and Growth Potential | Scoop.it
Recently I’ve talked with a number of medium size and larger small businesses that have hired talented and gifted employees, especially in the area of graphic design and IT. That’s awesome! It means they are growing and experiencing a chance to get to the next level in their business. But using your team in the wrong areas can be dangerous and can cost you a lot of money!
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