What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?
Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.
A Stanford GSB professor of marketing explains why engaging your audience is key to success.
Before you craft your story, ask yourself: “Who is my audience and what is my goal in engaging them?” Are you persuading someone to invest in your company? Are you trying to sell an idea to your co-workers? Do you want to inspire people to help a cause or save someone’s life? Start with a deep understanding of your audience, and ensure your story has a clear and powerful meaning — to them. Then you can set to work honing it for maximum impact. While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Too often, company stories come across as dry and flat because they fall prey to these seven deadly sins
I Web Guy provide logo design and corporate identity packages for start-up businesses or for businesses revamping their image. If you want to be recognizable, your corporate identity should be in everything.
Lessons learned from this prototype are incorporated in the second airplane, to be registered as HB-SIB, construction of which was started in 2011. Its more spacious cockpit will enable the pilot to fully recline during flights lasting from 4 to 6 days; it will have an increased payload; its electrical circuitry will be isolated to enable flights in rain; and system redundancy will improve reliability.
Final tests are taking place and the assembly of the airplane should be completed by the end of 2013. Flight testing is planned for spring 2014, and the round-the-world flight for between April and July 2015.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.