Beats By Dre Web Design Lessons
A friend shared the impressive NEWSJACK Dr. Dre and his Internet markeing team pulled off last week. Beats By Dre (http://www.beatsbydre.com ) has some cool web design tricks to steal too such as:
* Consistent images across channels (the Richard Sherman image rode the crest of the wave created by his "controversial" statements after last Sunday's game).
* HUGE RED BUY NOW Call To Action on the home page.
* Hero moves but does so SLOWLY so it isn't jarring.
* They've programmed their Richard Sherman page so his picture matches to every style, something I bet the site does for all celebrity endorsements (cool and NEW).
* Their social buttons are a little low for my taste, but they are well labeled as the "Beats Army" and every major social net is there and they are robust and fresh on all social nets.
* I like how they handle the colors too via the small swatches.
All in all a great ecommerce site in support of one of the best NEWSJACKS I've seen (see my notes on Dr. Dre's multi-channel attack of the web here: http://sco.lt/8bJiDJ
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The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.
That’s where responsive design can help.
Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.
Webmaster this article is a must read
Marty gives many great examples that can increase your traffic and conversion rate.
Let's try and fix how the poor design, usability or content of your website is driving visitors to your site away in seconds ?
Marty that is so right, just because you hit the "go live" button doesn't mean that you are done. Unfortunately many website owners stop there. The reasons can be for a number of things, lack of budget, of knowledge, or just simply thinking it's done.
A great marketing company well watch the analytics and trends on the site (good or bad) and make suggestions to their clients.
SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.
Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.
Excerpt from the article:
Many standalone landing pages are designed specifically to elicit a direct response, usually signing up to a service or purchasing a product.
These pages may be designed for traffic from a specific campaign or traffic source.
Follow these 8 steps to make your direct response landing pages deliver.
1. Begin With a Compelling Page Headline
2. Understand the Page Fold and Avoid Scrolling
3. Remove Unnecessary Text and Images
4. Support the Headline With Key Benefits
5. Make Use of a Supporting Trust Area
6. Make Use of Video and Audio
7. Test Your Calls to Action
8. Split Up the Sign-Up Process
Curated by Agostino Caniato:
To deepen the points just mentioned, read the entire article here: http://bit.ly/Jw93x8